Real-time marketing for the case “Hilux Day,” the digital campaign created for Toyota from Brazil.

I was invited to assume a position in strategic planning and increase CRM communications. These opportunities mark a transition in my career.

• Manage marketing campaigns, producing the schedule considering the customer life cycle;

• Responsible for strategically planning digital campaigns by adapting personas and monitoring performance media strategies for activation;

• Orchestrating corporate communications plans, making connections with other teams like social media, public relations, and products, and bringing more intelligence to CRM.

At Original Bank, I had the challenge of developing the brand on social media after a long time without any presence on these channels.

• Strategic planning focused on lead optimization, intelligent and relevant content curation, and controlling strategic management in the brand's performance in the digital environment;

• Relationships with digital influencers, event coverage, and monitoring of mentions and competitors.

• In two years, we increased the quality of the content in each channel, developed a relationship with the clients, brought them into the strategy, and raised our KPIs with an undersized team.

I worked at Sapient AG2, a digital company from Publics Group in Brazil, for over five years. My specialization is in the strategic planning of intelligent and relevant content.

• Managing the brand's performance in the digital environment, focusing on social media and UX writing;

• Primary focus on strategically managing brand performance;

• Diversity in accounts, working with fifteen brands;

• Online media campaigns for Google Ads and Facebook Ads campaigns;

• Coordination of a multidisciplinary team;

I worked for almost three years at REF+, responsible for managing the social media team and strategy for eleven brands simultaneously.

• Coordination of the entire funnel of communication;

• Social media strategy, content evaluation, and management of a team;

• Analysis of results, recommendations, and production of performance reports;

Bougue was a marketplace that facilitated hiring experts for diverse situations. As one of the company's foremost workers, I used to distribute several functions, despite my primary role as a marketing strategist.

• Strategic planning for the construction of the website;

• Production of UX, social media, and CRM content;

• Weekly reports for the director's board;

Axpe is a real state with a distinct vision of home. This was my first experience with marketing, and I had the opportunity to learn with a great group of people.

• Begin the creation of the branding on social media, the strategy of the content, and the schedule;

• Curating images, editing, developing the content, and uploading it to the website;

• Develop a newsletter about house living, design trends, travel, and interviewing personas with singular houses;

• Produce the writing content.