About
An accomplished Product Designer with more than 6 years of experience building holistic, user-focused products in the B2B2C software space. I’ve lead the end-to-end design of several zero to one products and shipped thoughtful experiences across many different domains each with their own complexities. I’ve been successful through the startup stage, hyper-growth environments, and designing at scale for millions of users—I know how to sell ideas and build high-quality products in the most efficient way for the business to succeed.
Work Experience
I uphold the standard of craft, collaboration, and storytelling on the Product Design team. I guide work for multiple product areas and handle complex projects from start to finish. I add clarity to ambiguous problems to help cross-functional teams and design peers arrive at better outcomes.
- Promoted to Senior Product Designer
- Designed and shipped the Creation Framework across multiple product domains which led to a 15% increase in sellable products and a 29% improvement in average days to first product
- Designed and shipped the AI Content Assistant and Conversational AI Chat Framework
- Sole design contributor and maintainer of the Sage Design System which currently makes up 60% of our production codebase
- Grown and mentor a team of 10 Product designers by developing principles and frameworks to align design philosophies and focus ideas on business outcomes
I helped define what a Product Designer is and what role they play at Kajabi. I documented the foundations of our product process and practiced those habits in work that spanned across multiple domains.
- Promoted to Product Designer
- Designed and shipped a zero to one product for coaches that was adopted by 25% of our customer base in the first 6 months and led to a 5% reduction in churn
- Primary contributor to the Global Redesign Project that refaced and reorganized every page in the Kajabi application—saw a 9-point lift to SUS after launch
- Sole designer that led the effort to collaborate with engineering and stand up the first version of our organization’s Design System
I was a founding member of the Kajabi Product team. I supported the VP of Product in user research and customer interviews while collaborating with various teams on initiatives that enhanced the quality of our product, processes, and overall customer experience.
- Promoted to Communications Designer as a founding member of the Kajabi Product Team
- Owned the development and maintenance of the Kajabi Help Center
- Evaluated and tested different habits and rituals for conducting user research and validating ideas through a discovery process
- Audited our product, internal processes, and overall customer experience to identify areas of improvement
- Handled hundreds of customers a day through various support tools like Zendesk and Live Chat
- Created help resources for customers and managed the Kajabi Help Center
- Elevated common issues to our development team to help guide their feature roadmap