About
Hi!
My name is Caleb. I am a designer studying Communications Design at Carnegie Mellon University and a brand design intern at Dropbox.
I'm a firm believer that designed brands create moments of joy and connection that enrich existing products. But as time goes on and companies grow, brands can become limited or unimaginative, and lose consistency. My work involves nurturing brands through change without losing the energy and joy that they inspire.
When I'm not designing, I'm probably making food.
Projects
Designing a 400-page dissertation for Erica Dorn, a PhD Candidate for Transition Design at Carnegie Mellon University.
Designing a website for a local swim school
Designing a brand system and website for an architectural firm
Work Experience
Incoming Summer 2024 Brand Design Intern
- Assessing and improving existing Plasma design system and component library with a focus in scalability and future growth
- Auditing existing designs, curating work for stakeholders, and improving/creating new flows for the Plasma digital experiences as a part of an internal Plasma SCRUM team
- Leading a re-organization effort to improve and streamline the Plasma design workflow while considering the needs and pain-points of different team members
- Preparing resources for CSL's first in-house usability testing trials, including documentation to assist participants setting up their technology, a fully-functional and robust testing prototype using Figma's conditional prototyping, and a generative activity to gage participant mental models
- Worked with Content Development team to create digital products using Figma.
- Designed content for social media and conducted competitor research.
Volunteering
Design mascot, logo, and branded documents for a youth dental health advocacy organization. Coordinated with marketing liason to establish and improve the look and feel of existing branded materials.
Education
Communications Design and Human-Computer Interaction
Expected graduation in Spring, 2025