Christian Queiroz
📚️

Christian Queiroz

Media Intern at Enext VML in Brazil, He/him

reading, reading and reading

4 months ago

About

As a graduate of Advertising, I focus on studying the success of brands and their online and offline media campaigns. My experience includes marketing campaigns in Google Ads and more recently with Retail Media platforms such as Amazon Ads and Mercado Libre Ads.

I like to solve problems and test new ideas whenever possible. My colleagues say I like to think too much, and they always ask me to edit their texts. I’m a big fan of books, citing the classic This is Marketing by Seth Godin, which shaped my marketing vision.

As I am at the beginning of my career, I am looking for opportunities to learn more about marketing. Specific fields of interest include data analysis, branding and media.

Work Experience

2024 — Now
Brazil

Media Intern at Enext dedicated to Colgate-Palmolive in Brazil, taking care of Retail Media campaigns on platforms such as Amazon Ads and Mercado Libre Ads.

2023 — 2024
  • I produce content for internal operations, mainly tutorial videos for training.
  • I manage the company's and partners' social media, aiming to create a brand recognition channel.
  • I also carry out SEM campaigns, mainly Google Ads, attracting leads for the company and partners.
2022 — 2023
Lucas do Rio Verde-MT, Brazil

I provide assistance services to the HR sector of SAAE in Lucas do Rio Verde-MT, conducting internal culture work, organization of documents and archives, as well as design and various assistance.

Education

2023 — Now
Cuiabá-MT, Brazil

By studying Bachelor in Social Communication Hab. in Advertising and Publicity at UFMT, I am learning to develop creative and strategic skills to communicate ideas and messages effectively. Through a multidisciplinary training, I am acquiring knowledge in areas such as communication, marketing, design, photography and audiovisual production.

Among the subjects I am attending, I highlight the following:

  • Communication Theory
  • Marketing
  • Consumer Behavior
  • Strategic Planning
  • Creativity
  • Redaction
  • Photography

Through these disciplines, I’m learning:

  • Analyze and interpret communication phenomena
  • Develop marketing and communication strategies
  • Understand the behavior of the consumer
  • Plan and execute advertising campaigns
  • Create creative and impactful advertising pieces
  • Use photography techniques
  • Produce videos and audiovisual content

I believe that these skills will make me a qualified professional and prepared to work in the advertising job market. I am confident that I can contribute to the success of companies and brands through effective communication.

In addition to the compulsory subjects, I am also participating in extension and research projects, which allow me to further develop my knowledge and skills.

These experiences helped me understand the importance of communication as a tool for social transformation. I am committed to using my knowledge and skills to create advertising campaigns that are creative, impactful and socially responsible.

Certifications

2024 — 2025
  • I produce creative ads for video, display, app and search campaigns according to Google’s search-based guidance;

  • I use useful tools and resources throughout the creative life cycle;

  • Optimize the performance of creative using experiments.

2024 — 2025

Amazon DSP’s Campaign Certification attests that I have the knowledge to design, implement, and optimize programmatic display campaigns in the Amazon Ads environment.

2024

The RR Expert certification attests that I have the advanced knowledge to manage tasks, processes and projects using Runrun.it

2024 — 2025

Certification in Brand Building attests that I have the necessary knowledge to design, implement and optimize campaigns aiming at brand growth in the Mercado Libre.

2024

The Certification in Brand Ads attests that I have the necessary knowledge to design, implement and optimize Brand Ads campaigns in Mercado Libre Ads.

2024

The Certification in Display Ads attests that I have the necessary knowledge to design, implement and optimize Display Ads campaigns in Mercado Libre Ads.

2024

Certification in Product Ads attests that I have the necessary knowledge to design, implement and optimize Product Ads campaigns in Mercado Libre Ads.

2024 — 2025

Meta Certification is a credentialing program for digital advertising professionals who demonstrate advanced proficiency in Meta marketing solutions. The Meta Certified Media Planning Professional credential is awarded to digital advertising professionals who demonstrate proficiency in designing an end-to-end Meta marketing strategy that aligns to business goals and complements a holistic marketing plan.

2024 — 2025
  • I understand the importance of AI in Google Ads campaigns;

  • Prepare automation strategies with AI in line with your business goals;

  • I identify the benefits of using multi-channel AI-powered campaigns and tools;

  • I understand the importance of adopting an agile mindset and flexible budgets to meet demand and generate significant business results;

  • I use Google Ads reports and insights to bring more transparency to AI services;

2024 — 2025
  • I understand why YouTube is a powerful platform for users, content creators and advertisers who aim to achieve recognition, consideration and action goals;

  • I know how to increase awareness and consideration, as well as drive action with YouTube and Google video advertising solutions;

  • I create efficient and personalized video ads for any marketing purpose based on Google’s creative guidance;

2024 — 2025
  • I turn your online marketing vision into a coherent strategy;

  • I develop strategies for Google display campaigns with more comprehensive marketing plans for your business;

  • I create plans to increase recognition, consideration, action and retention using Google display campaigns;

  • I develop plans to reach current and new customers by targeting display campaigns on Google by audience;

  • I guarantee that your Google display campaign marketing plan is aligned with your digital advertising budget.

2024 — 2025
  • I translate marketing objectives into measurable actions;

  • I set up tracking to effectively measure sales, app downloads/installations and/or leads;

  • I understand how to analyze and act on insights from conversion tracking data;

  • I choose right attribution models for business goals.

2024 — 2026

I have developed a series of skills that are essential for how to plan, design, setup and optimize a campaign within the Pinterest Business platform.

Also in skills such as campaign creation, targeting strategy, bidding & optimization, measuring campaign performance and running reports.

2023 — 2024
  • I transform an online marketing vision into a coherent digital marketing strategy;

  • I develop Google Search strategies with broader marketing plans for your business;

  • I create plans to increase leads, sales and web traffic using Google Search;

  • I develop plans to reach current and new customers with Google Search audience solutions;

  • I guarantee that your search marketing plan is aligned with your digital marketing budget.

2023 — 2025

I learned how to create content for corporate blogs on the internet.

2022

I learned design concepts to better communicate with my team, especially in terms of UI and UX, as well as something that caught my attention, which is the empathy that design needs to have, so I have applied this to all my projects

2022

I learned basic branding concepts, such as brand building and positioning.

2021

I learned how to manage a brand in crisis, as well as understanding how crises arise and how we can deal with them.

2021

I learned practical persuasion techniques and how to generate influence around me.

2021

I learned to analyze the different ways in which it is possible to communicate within the corporate environment.

2021

I learned basic PHP concepts, which allowed me to better communicate with my team on personal projects.

2021

I learned introductory concepts of Digital Marketing, such as which channels to use to advertise and KPIs to measure the results obtained.
The course was conducted by USP through the Coursera platform.

2021

I learned digital marketing concepts focused on the Google Ads and Google Analytics platforms, as well as other company settings within the Google search space.

2020

I learned poem writing techniques and how to come up with creative ideas.
The course was conducted by CALARTS through the Coursera platform.

Side Projects

2023

On October 10, at the end of my first semester, the event Expoarte was held, a project that is part of the completion of the subject Art and Advertising. This event is part of the Advertising's Degree from UFMT. The event featured several stands, each addressing topics related to art, which were chosen by the groups of students

I, with my group, organized a stand dedicated to Hip-Hop culture. I was responsible for preparing briefings for the design team, as well as having the idea of making an Instagram filter for our account. We use social networks as channels of dissemination, especially our page on Instagram, where we publish teasers in videos produced by the group.

On the day, with the other members of the group, we act as stand representatives, presenting the work and themes. We developed three playful activities in order to attract the attention of the public, composed of students from UFMT, where we asked them to create their "tags" and write sentences in frames, and we created an environment for visitors to take pictures and mark us. Later on, we used these incentives to measure engagement and the number of visitors to our stand.

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