• Led the end-to-end design process for a CRM project at a property technology solutions company, including user research, strategy workshops, and stakeholder interviews.

• Designed a responsive web solution for the company's mall platforms.

• Directed and managed the product design team, establishing and optimizing design processes.

• Spearheaded ideation and strategic planning initiatives for the product design team.

• Delivered comprehensive presentations of design outputs to senior leadership.

• Established a research- and data-driven approach across the organization.

• Led recruitment efforts for the product design team and contributed to hiring decisions for the broader product team.

• Mentored and supported team members, fostering growth and development.

• Overhauled the app design, significantly enhancing usability and aesthetics.

• Elevated the overall user experience through strategic improvements.

• Delivered impactful features, including Virtual Try-On (VTO) and a Loyalty Program, driving engagement and user satisfaction.

• Gained valuable experience contributing to a start-up, driving meaningful impact through innovative solutions.

• Played a key role in shaping the product pipeline and delivering tailored solutions for B2B users.

• Participated in a one-week design sprint utilizing Google Ventures techniques to tackle complex challenges.

• Deepened expertise in SaaS product development and discovery marketing strategies.

• Designed a wide range of innovative solutions and features for Hepsiburada users.

• Led the design of a digital wallet service as the owner of the payment domain, achieving an impressive 60% adoption rate within the first three months.

• Directed the end-to-end user experience design for Hepsiglobal, enabling seamless interactions for international users during Hepsiburada’s global expansion.

• Led the end-to-end design of digital products, from research and concept development to interaction design, prototyping, and UI implementation, with a strong focus on user-centered solutions.

• Applied design thinking methodologies while collaborating with cross-functional teams, including UX designers, researchers, and stakeholders from product, IT, and marketing.

• Strategically planned and executed design sprints, actively contributing to all phases of key projects as a senior UX designer.

• Conducted in-depth user research to inform and refine design strategies, ensuring products met user needs and business goals.

Key Projects:

• Garenta Day: Car Rental App (iOS/Android)

• Arçelik Connecta: HR Portal (SaaS, Responsive Web)

• Ethica Sigorta: E-Insurance Platform (Responsive Web)

• BNP Paribas TEB: Banking Platform (Responsive Web)

• NEBİM Tally Trade Assistant: Service Design Project

• Arçelik Support: B2C Platform (PWA)

• Beinconnect: Welcome Page (Responsive Web)

• Alterna CX: Experience Management Software (SaaS)

• Contributed to the design and improvement of Avansas.com’s B2C and B2B platforms.

• Conducted user research to inform and optimize the design of both platforms.

• Designed a web-to-print product, enabling businesses to create customizable, high-quality marketing - materials with consistent branding through template-based solutions.

• Redesigned the mobile user experience to enhance usability and engagement.

Throughout this intensive agency/consultancy experience, I have cultivated a versatile skill set that includes user research, interaction design, rapid prototyping, UI design, usability testing, and various other capabilities.

Developed a strong understanding of the developer’s perspective through hands-on experience across various projects.