
Ben Rummage
Senior Product Designer
About
Full stack designer with a passion for prototyping, interaction and visual design. Strong experience in e-commerce and enterprise software design.
Work Experience
Led design across several areas of the app and website including iOS app redesign, Browse Path, Product Pages, and 3D furniture visualization. Drafted plans and ran testing sessions with customers to get feedback that informed design decisions and helped direct product direction. Regularly presented designs and prototypes to executives. Created designs that increased revenue, conversion rates, and marketing sign ups.
Led design on GMF’s software for commercial vehicle lending and consumer MyAccount. I was responsible for ensuring great UX throughout the user’s journey and adhering to brand standards. Work included new features and improvements in the software ranging from idea conceptualization, low/high fidelity designs and prototypes for testing or executive pitches, product vision, creating and running user tests and delivering production ready assets for development.
Worked across TJX banners, primarily T.J.Maxx and Sierra (formerly Sierra Trading Post), to create wireframes, mocks, prototypes and deliverables based on research and testing. Leveraged programs such as Sketch and Principle to create assets for production and put together prototypes that would help convey concepts to stakeholders and bring projects from the concept phase to delivery. Created features that increased SEO value and increased product visibility.
Projects
Complete ground-up redesign of the Crate and Barrel app - including creating a C&B iOS design system.
Creating an interface for configuring furniture sets using 3D models.
Redesign of Crate and Barrel's internal clienteling and in-store lookup tool.
Mid-fidelity designs presented to C-Level stakeholders as a proof of concept for a streamlined lease-renewal process for loyal lease customers.
Designing a dashboard allowing customers to manage large numbers of vehicles.
Awards
Volunteering
Redesigned and manage the website for In Sight Ministries. Help to plan, execute and modernize yearly fundraising campaigns while increasing donation amounts.