At IntersectLA I had many opportunities and projects to work on with a variety of students in different creative fields. Team work and collaboration was essential in strategizing each client's business goals. From these goals, we were able to develop a plan to achieve them by crafting strategies that are unique and viable.
My role was to Lead design decisions on projects for multiple clients and work on evaluative and generative research of conceptual features in order to align with the users’ needs.
The two main focuses at IntersectLA were creativity and marketing. Our team combined messaging and emotion to design brands and positive experiences and utilized traditional, internet, and social media platforms to support objectives through effective marketing tactics.