My team and I had the rare opportunity to reimagine the library for Audible audiobooks from the ground up, establishing a completely new information architecture and then built new features and interactions on that framework. It was an end-to-end design project but particularly meaty in the user research. Tons of fun.

Snapogee is a mobile/tablet system for early childhood development

I partnered with a former colleague who was building a private photo sharing app for family groups and close friends. It was focused on creating games and activities for early childhood that utilized family photos as a the main source of media. For example: putting together a jigsaw puzzle and the image is of the grandparents.

I led workshops and product planning sessions with the small team of 4 engineers and 1 brand designer.

I conducted user research, and overhauled the user experience of our iOS prototype with more consistent and friendly visual styles.

**This design is almost 10 years old now**

Successful completion of the course equips professionals with the ability to design thoughtful digital experiences and helps them understand what a career in UX Design looks like.

At BrainStation I was able to lead design courses on a flexible, freelance basis whenever I missed teaching.

While at Amazon, I was invited to teach a semester of "Designing for Usability" alongside an adjunct professor in the Design & Technology MFA program at Parsons.

TPT is the world's largest marketplace for educational resources, used by over 7 million teachers (and 85% of teachers in the USA).

• Led design efforts for the selling-side of the marketplace, driving growth and revenue.
• Collaborated closely with Product to achieve OKRs and deliver innovative solutions.
• Conducted user research and synthesis to inform product direction and enhance user experience. • Developed interactive prototypes using Figma, incorporating real user data for accurate testing.
• Ensured seamless development by regularly collaborating with engineers and providing detailed design guidance.
• Contributed to the growing TPT Design System.
• Mentored other TPT employees in product development or transitioning to a design career.

Working on the Audible product at Amazon I spent three years working on Amazon book pages, and two years on the Audible app.

• Identified new opportunities for the business by advocating for the customer and solutions that scale.
• Delivered design decisions that increased Audible's membership acquisition and Amazon's revenue.
• Conducted iterative cycles of research, low-to-high fidelity prototyping, and department-wide sharing for feedback and awareness.
• Partnered with product, engineering, CX, and marketing stakeholders to ensure alignment and understanding.
• Mentored other Amazon employees and interns interested in changing to a UX career
• Contributed new components to the Audible Design System.
• Established frameworks more than screens, empowering marketing stakeholders to quickly launch branded communication without the support of the Design team.
• Established templates and other resources for the Design team to operate efficiently.
• Organized and ran workshops to solicit the perspectives of key Amazon stakeholders, designers and PMs from other departments.

• Led client workshops to identify new service opportunities with top-level executives.
• Revamped the information architecture and mobile experience design for the Farmers Insurance app, achieving and maintaining an outstanding 4.8-star rating on the App Store for over 4 years.
• Collaborated with experts in various fields to explore innovative telemedicine, financial services, mobility solutions, and AR/VR interaction concepts such as using a wheelchair as a controller.
• Demonstrated exceptional Service Design skills through the creation of prototypes, scenarios, and personas both physically and digitally.

• Designed innovative interactive concepts using AR, 360° cameras, and transparent displays for high- profile clients such as Gagosian Gallery, Lady Gaga, The Beatles, and Chanel.
• Provided content strategy, information architecture, and responsive wireframes for prestigious clients including Viacom, J Crew, Mount Gay Rum, and Conservation International.
• Created comprehensive content audits, heuristic analyses, and other documentation to effectively communicate client priorities and opportunities.
• Developed personas, user flows, site maps, and wireframes to enhance client presentations and collaboration with developers.
• Continuously sought feedback and refined design documents under the guidance of the design director.

As a freelance consultant:
• Conducted a comprehensive content audit of online properties for Procter & Gamble.
• Strategized and implemented site architecture updates for major brands, resulting in improved user experience.
• Collaborated with in-house design team to translate low-fidelity wireframes into visually appealing designs.
• Interpreted and communicated UX documentation effectively to guide the design process.
• Ensured final designs met specifications through rigorous quality assurance processes.

I majored in Spanish, and received minors in Psychology and Philosophy.