• Collaborated with CEO and Head of product on defining V2.0 of their main app. Merchant app with rewards, BNPL flows, 'house keeping' features (onboarding, registration, accounts, etc...)

• Define UX metrics, and hiring process for design team.

• Successfully launched Bitso Colombia, targeting a 20% increase in MAU. (~1 Million users)
• Worked closely with designers to launch new features such as Bitso+ (Earning yields in BTC and stablecoins), Contact management (Easy deposit and withdrawal for recurrent contacts), and Recurrent Conversions, resulting in higher customer satisfaction.
• Managed a team of 7 individual contributors (product designers & content designers) to improve and scale our customer-focused trading app.
• Collaborated with other UX Directors to establish team operations and processes, and introduced a lean hiring process resulting in a more efficient and objective way to hire new contributors.
• Defined, implemented & conducted quarterly OKRs and performance reviews for ICs, resulting in >70% employee satisfaction.

• Designed & implemented the startup's first viable product design ops model to support roadmap and ad-hoc product requests.
• Contributed to the improvement of our CSAT of 4.8 by launching 2 new products (Casai Extras & Casai Club).
• Successfully implemented a new homepage UX strategy that contributed to customer acquisition.
• Optimized listing, registration, booking, and post-booking journeys, to maintain and improve our CSAT of 4.8.
• Defined in collaboration with the Head of Product monthly design goals and ensure a minimum of 75% completion rate.
• Created & implemented design execution processes & standards across web, iOS, and Android platforms to streamline handoff and increase employee efficiency.
• Recruited, trained, and mentored a team of 3 designers while also managing day-to-day operations.
• Discovered and validated user pain points through interviews, surveys, POCs, and usability tests with customers.

• Lead a team of 3 designers in the complete overhaul of ‘phone top-up’, one of the company’s top 3 customer-valued services with 6 million MAU.
• Defined user experience for a configurable b2c POS android app that will be used by SME's agents across multiple south-east Asian countries.
• Designed a viable user experience for a regional consumer wallet app that helped business owners obtain the permits and licenses they need to operate in the country.
• Led consumer and business-facing user research studies which resulted in crucial insights that informed business, product, and design decisions.
• Defined several projects' design foundations with stakeholders and delegated to designers accordingly.
• Managed & mentored 3 UX Designers and 1 UX Writer and oversaw their design process, resulting in an increase in cross-team collaboration, better-scoped projects, better-designed projects, and faster design handoff.
• Successfully implemented a regional-level UX practice that increased cross-country-contributor engagement and increased team morale.

• Redesigned Thailand's biggest sports media & entertainment responsive web platform, to support their exclusive broadcast of Premier league content.
• Defined and facilitated a workshop for AirAsia's first consumer-facing trip planner, which resulted in a well-defined product in 4 days and a 1-year engagement contract.
• Defined and validated POC's experiments for early business validation for Australian series-C funded startup.
• Designed a consumer-facing MVP product that helps users reduce copyright infringements on their user-generated videos and photos.
• Worked with America's 4th largest media conglomerate on a variety of internal operations-focused web platforms such as DevSec Ops, VOD & Distribution Management ops, and AD ops.
• Delivered 9+ lectures and talks at top-tier educational institutions and local events in Latam and South East Asia on the topics of UX design resulting in an increase of brand awareness in the industry.
• Delivered training for 2 student cohorts at top-tier universities in Mexico resulting in an increase of qualified candidates for hire

• Consulting services for Mexican bank whose primary customer's income are low to low-mid (Sectors accounting for about 50% of all Mexican working population), and whose digital products and services reach +3 million users. Contributed to bank's digital transformation by bringing design thinking as part of the product development process.
• Collaborated on +6 web and mobile b2c, b2b2c products such as micro-loans, personal banking, money transfer, and POS payments.
• Defined POC's for 'Instant loan's application and approval' for Kiosks and ATM's.

• Served as the art director for OMA's first residential building, 121 Lex. Defined branding, style guides, logo, and website.
• Contributed to the Netflix Media Center web redesign.
• Designed the 'Olympic Day website' for the International Olympic Committee.
• Defined brand and website for the business and sustainable development commission.
• Designed website experience for the CivicSF

• Mentor 2 'pods' of aspiring technologists (product managers, developers, and designers) through an 8-week hands-on product development process and unblock any roadblocks they may face while shipping their first real-life product.

• Lectures at top universities in Mexico and Vietnam.
• Lectures and classes varying from 1 hour to 6 weeks on UX topics for 3rd party partners.

During this conversation, we’ll uncover the inspirational stories behind Latinx leaders, professionals and changemakers. Together, we’ll discuss action-oriented steps the Latinx community can take to continue breaking barriers.

A 'visual first' link in bio builder for content creators. Sup challenges the established link in bio's UX/UI patterns with visually appealing interface for customer links.

Co-creator of an edutainment product focused on understanding the hiring process and how to increase your chances of getting hired. The product includes a combination of videos, exercises, reads, and ready-to-use templates.
Project ranked #8 on product hunt on launch date