Brian Mulyadi
Product Builder in New York, He/Him
Brewing new products!
👋🏼 My name is Brian Mulyadi. I love creating products.
I founded companies like Ladyjek and worked at Louis Dreyfus. I focus on building strategies, finding product-market fit, and developing robust business models. I recently completed my MBA program at Cornell Tech focusing on product development. 🚀
Contact
Projects
Developed the business model and market sizes in Trac3y – a blockchain-based solution to resolve trade disputes via smart contracts, achieving 2nd place in Penn Hackathon (out of 20+ universities)
Developed a JavaScript Boost for Arc Browser Hackathon to help users find product reviews directly on Amazon pages. The web extension was shortlisted to the top 10 products out of 500+ submissions
Representing Cornell University, we presented on our brainchild, MomumentDAO, which helps conservation projects to issue NFTs in order to create additional funding sources and to reach a global audience.
To explore my interest on IoT devices, I experimented with Raspberry Pi and Adafruit sensors to create a touchless chess clock.
An interactive device powered by Raspberry Pi to reimagine how we educate children of family members who have passed
A project to visualize Formula 1 drivers' performance in the 2021 season
Work Experience
Kapita is a website to help team managers automate repeatable tasks with a no-code drag-and-drop workflow builder
LDC is a Big-4 global commodities firm trading $50 billion of agriculture, shipping, and financial products.
- Collaborated with Consensys to develop a platform for digitizing global trade processes using blockchain solutions, increasing transaction speed by 70% and decreasing error rate by 80%
- Launched and owned an internal data analytics platform to structure and analyze trading information: resulting in 80% faster decision-making process and 20% increase in profitability
- Managed cross-functional teams across six countries to purchase, process, and deliver $15 million of products annually to destinations within Asia-Pacific region
- Collaborated with engineering and analytics team to initiate a geospatial analysis of cargo ships: allowing new data-centric trading strategies and increasing the price forecast accuracy by 20%
- Optimized cargo unloading schedule to speed up discharging process, removing bottlenecks and maximizing production capacity by increasing the utilization rate of the port by 40%
- Negotiated sales and shipment contracts with the largest importer of consumer products in Philippines: securing a long-term deal worth $500,000 in annual profit
- Created strategic partnerships with 3 agricultural and shipping companies: increasing service level to 95% and expanding annual sales volume by 15% year-on-year
Ladyjek is a $2 million pre-series A ridesharing startup for women empowerment
- Founded an on-demand transportation venture to create employment opportunities for underprivileged women in Indonesia: partnering with over 3,000 drivers, achieving annualized revenue of $680,000
- Led product, engineering, and design team to build two main features, transportation and food delivery within 3 months: growing the user base by 300% month-on-month
- Scaled up operations by 50% by forming agreements with 3 e-commerce companies to be their exclusive logistical partner: adding reliable demand to increase average rides per driver by 140%
Education
VP at Cornell Blockchain Club
Dean's List Summer '22, Fall '22
Graduated Magna Cum Laude, Teaching Assistant (2013), Dean’s List (2012-2014)
Recipient of the ASEAN Scholarship by the Singapore Ministry of Education
Certifications
Mentored 16 founders from ideation to pre-seed stage in a startup accelerator based in Southeast Asia
Features
On March 1, 2018, IFC launched the report Driving Toward Equality: Women, Ride-Hailing, and the Sharing Economy, which explores how women and men participate in ride-hailing, particularly in emerging markets.
Speaking
Presented as a guest speaker held in conjunction by Yale School of Management and University of Indonesia
Awards
Developed the business model and market sizes in Trac3y – a blockchain-based solution to resolve trade disputes via smart contracts, achieving 2nd place in Penn Hackathon (out of 20+ universities)
Representing Cornell University, we presented on our brainchild, MomumentDAO, which helps conservation projects to issue NFTs in order to create additional funding sources and to reach a global audience.
The annual Product Games Case Competition had 185 participants from 32 nationalities and 22 business schools.
Volunteering
Organized an annual Christmas Fundraising project in partnership with HOPE Worldwide to raise $20,000 to benefit underprivileged children and families in Singapore
Facilitated a para-athlete basketball tournament in Southeast Asia
Advised 3 engineers to create a mobile app for measuring the internet coverage and optimize antennas placement in Naluja, Zambia