About
Product Enthusiast 🙋♀️ who loves to create meaningful experiences for users ✨🚀 💻 Ex-LeadSquared, Crux Intelligence 🚀 NID’21 AIR 10 🧩 Design Systems Nerd 🌈 Popquest International Design Competition Winner’21
Skills: Interaction Design, Wireframing, Prototyping, Information Architecture, Design Thinking, User Flows, A/B Testing, User Experience Design (UED), User Research, Visual Design, Usability Testing, PRDs, Google Analytics, Project Management
Work Experience
As a dedicated freelance product designer, I've been fortunate to collaborate with a diverse range of clients and projects on the renowned platforms, Contra and Fiverr. Leveraging my design expertise, I've crafted intuitive user interfaces, compelling brand identities, and captivating visuals that leave a lasting impression on audiences across various industries.
Collaborating with clients from different corners of the world has enriched my perspective and further ignited my passion for pushing the boundaries of design to create extraordinary outcomes.
Each project is an opportunity for me to explore new creative horizons and make a tangible impact on the success of my clients' ventures.
A versatile CRM app that helps sales team run their field operations without a glitch and helps in lead management.
My role:
→ Built “Yennic DS”, a unified design system with the design team to improve usability, efficiency, and overall aesthetic appeal of Leadsquared's field sales app. It resulted in a more visually cohesive app with a consistent look and feel across all modules, resulting in an enhanced user experience.
→ Designed one of the most complex field sales app modules, "My Trips", by conducting research, creating wireframes, user flows, information architecture and prototypes to develop a user-friendly interface and experience. Carried out multiple ideation sessions with senior designers and product managers to test and iterate on design concepts, ensuring optimal usability and functionality. The successful implementation of this module resulted in increased user engagement and revenue generation.
→ Revamped over 5+ modules of the app, for a better user experience, that were previously very poorly designed in terms of visual hierarchy, typography, colour scheme, and layout.
→ Collaborated with cross-functional teams, including product managers, engineers, and designers, to ensure consistency and efficiency in design processes and workflows.
Crux Intelligence is an AI-powered, voice-enabled business analytics platform that helps business executives make more data-driven decisions in their enterprise by leveraging AI to reduce the friction between them and their data. It's like Google, but for your business.
My role:
→ Improved data visualization and table interactions for both web and mobile platforms: Worked on improving table interactions across all types of tables, designed and prototyped for rearranging data columns in tables, worked on improving interactions of multi-measure line charts.
→ Qualitative & Quantitative User research: Read transcripts from otter.ai and churned out behavioural insights from the interviews by performing qualitative and quantitative research activities with senior user researcher of the design team.
→ Honed Design System Skills: Learnt about design tokens, how to build a design system from scratch, what is atomic design, modularity, developed systems thinking by participating in Design Systems Workshop held by Head of Design.
→ Performed product audit & visual Q/A testing: Conducted a comprehensive product audit, on modules including “ask”, “nudge” & “explore”. Performed usability testing/ visual Q/A on deployed designs using Testflight after deployment
Skills: Usability · Responsive Web Design · Design Thinking · User Flows · A/B Testing · User Experience Design (UED) · User Interface Prototyping · User research · Visual Design
Worked on various projects, ranging from logo and branding for small agencies to complete website design and development of brands and businesses.
Skills: Usability · Responsive Web Design · Design Thinking · User Flows
Certifications
Credential ID 5T59MKQDADN2