Brandon Garcia
Founder, Engineer
About
Avid learner, founder, product leader, and technology enthusiast. Finding patterns in the chaos.
Work Experience
Consulting on product strategy, leadership, and technical strategy for various b2c ecommerce companies.
Led strategy and execution of a global relaunch of all 3 Birchbox markets (US, ES, and UK) with a team of 100+ employees.
Top-to-bottom business overhaul including a reinvention of the consumer offering and web application (+30 NPS, 1.5x conversion rates), migration onto a new technology stack (5x faster page loads), development of a a new fulfillment model and warehouse partner, and restructuring/hiring of internal teams.
Led product, engineering and marketing. Raised $9mm in funding and grew the team to 16 employees. Mira was acquired in 2021 by Femtec Health, Inc.
With the most comprehensive beauty content data set in the market, Mira helps people sort through hundreds of thousands of beauty products to find those that work best for them.
Developed distributed data aggregation and machine learning capabilities to predict quarterly KPIs for dozens of portfolio positions. (TMT) Technology, Media and Telecom focused Portfolio.
Ads Policy Violation (ML) team. Enhanced impact of ad content moderation efforts with refined models and supporting data pipelines.
Data science consulting firm specializing in building intelligent data systems.
Led 11 teams, 18 executives, 100+ members with a $750k budget. Programming highlights: $100k BASES Challenge (Stanford’s startup competition), HackSpace (hackathons, tech-talks, workshops), BusDev (raised over $300k), Entrepreneurial Thought Leaders (class with nearly 400 students per quarter), Stanford Startup Career Fair, etc.
Led an 80 person fraternity as VP Membership (x2) and Co-President. Founding member of the Pi Tau Social Impact Fund
Awards
Using a taxonomized representation of a squat and many different classifiers, we provide specific feedback on a user's squat form.
Education
CS/AI
Chemical Engineering with Distinction, Computer Science minor