wanting to build creative tooling
About
i build people-centred products and tools through a collaborative and research-oriented approach.
Side Projects
virtual representations / recreations / rememberings of spaces / objects / moments. reimagining anthropocentric worlds and anxiety as murky, digitised archives for a future without us.
interactive digital artefacts and moments, enfolded in the electrons of time. spaces and times once experienced by people but now devoid of them.
Exhibitions
Work Experience
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Lead design of innovative solutions for Print Provider Portal, simplifying product catalog expansion process.
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Optimise internal workflows and tools to reduce time for creating new product listings, boosting efficiency.
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Collaborate with cross-functional teams to identify pain points and design user-centric solutions for Print Providers and internal stakeholders.
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Conduct user research and usability testing to guide design decisions and meet diverse user needs.
Collaborate closely with businesses and teams to identify their digital product goals. Conduct thorough audits of existing digital experiences, identifying opportunities for improvement and making actionable recommendations. Utilise user research and problem-solving skills to identify gaps in understanding. Deliver wireframes, journeys, feature phases, and high-quality customer-centric designs and iterations that are aligned with and achieve the defined needs and goals.
Worked as a member on various teams such as Customer Service Tooling, Business Bookers, and Affiliate Partnerhips. Collaborated with designers, reserachers, developers, and product managers, utalising UX research methods to identitfy product improvements and validate design solutions.
Collaborated with international clients from the UK, Russia, and Australia on design pitches, high fidelity mockups, UX consulting, branding, and website development projects. Utilised my expertise in digital design to deliver high quality results on tight deadlines.
Played an instrumental role in establishing and growing the agency from its humble beginnings to a successful operation based in Durban, South Africa. Designed a wide range of websites, including e-commerce platforms and promotional Flash animations, for clients that included major brands such as Coca Cola, Axe, Elite Mobile, and Land Rover South Africa.
Education
In the field of Interaction Design