About
Fluent in French and Adobe Suite.
Projects
Designed a custom font, poster, and digital assets for the launch of Juliana Salazar’s collaboration with Asics, ensuring a cohesive visual identity across print and digital platforms.
For KIKAN CO, I worked closely with Genevieve to bring her creative vision to life through brand and logo design. Drawing inspiration from KIKAN’s philosophy of grounding abundance, I helped craft a visual identity that reflects their integration of Eastern medicine, nourishing food, and community. The design aims to capture the intersection of food, culture, and collective wellbeing, providing a harmonious backdrop for the unique experiences KIKAN offers.
Executed creative direction for branding of a wellness retailer. Designed logo, oversaw marketing content and direction, created the website design, and developed business strategy.
Led international team on the creation of core brand imagery, from design brief to conceptualize storyline to a sold-out (4x!) product launch Ensured smooth running of projects and resolved any issues arising in the process.
Assisted in producing high-profile event for luxury fashion brands Simone Rocha and Moncler, collaborating with Laila Gohar on innovative concepts. Conducted in-depth research to identify opportunities for creative event enhancements. Managed procurement of equipment and supplies, ensuring seamless logistics. Oversaw budget operations, including travel arrangements and expense reimbursements, while maintaining financial accuracy and efficiency.
Side Projects
Hired to oversee and deliver all elements of the design of a tastemaker book by Hollywood producer, Lucy Bidwell. The book of essays from notable figures explores various forms of love found and lost during the pandemic. Organized and facilitated communication between print agencies and the client.
Evaluated profitability margins and buyer trends, and made necessary adjustments to the design of the website, marketing materials, and print. Fostered a more authentic brand theme, tone, and image for the company.
Executed preparation of the showrooms for buyer appointments. Merchandised the PFW showroom to company standards and supplied samples to photography studios for fashion shoots.
Organized and executed a popular 30-person workshop surrounding natural wine and live drawing. Created marketing materials and facilitated brand partnerships for the event.
Writing
For the past four years, I have been writing Moon Letters, a reflective series that blends personal growth, rituals, and connection to the natural world. These letters explore themes like transformation, spirituality, cultural history, and the sacredness of everyday practices, inviting readers to slow down and reconnect with themselves and their environments. Through storytelling, philosophical musings, and practical rituals, Moon Letters creates a bridge between the personal and the universal, fostering a sense of reverence and curiosity for life's subtle magic.
Work Experience
Coached and motivated international clients through career challenges and transitions. Organized action plans and strategies to improve career satisfaction at work and home. Facilitated growth by emphasizing progress and re-framing challenges.
I manage our content and community for GOODLAND, focusing on social, outreach, direction, and extension of our community partnership and outreach.
Executed preparation of the showrooms for buyer appointments. Merchandised the Paris Fashion Week showroom to company standards and supplied samples to photography studios for fashion shoots.
Researched references, developed creative concepts, and created stand-out presentations for luxury brands. Orchestrated shoot as in-house photographer and editor. Led creative projects with cross-functional teams for the production of various promotional and sales materials.
Worked to create unique experiences for each customer who came into the store. Engaged in one-on-one consultations based on each individual's needs, successfully creating many deep and long-lasting relationships with clientele. Improved the store's KPIs. Implemented symbiotic brand partnerships with those in the community while retaining store operations.
Conducted research on current and future trends in design and lifestyle, and associated target market features. Created visually captivating displays and graphics. Oversaw productivity of the visual team ensuring daily maintenance and timely execution of the promotional and seasonal installation.
Volunteering
Helped co-lead a unique two-year 1M+ fundraising campaign for the eventual purchase of 20.3 acres of pristine rainforest wetlands. This special land will now be legally preserved in perpetuity.
Certifications
The Trauma of Money Method is a compassionate approach that explores frameworks for healing collective and individual traumas to create financial safety and well-being. This gave me training and workshops on various soft skills for trauma-informed care.
Completed a 6-week course based on writing with vulnerability. This facilitated a broader understanding of the principles of writing and conditioned my tone of voice.
Delivery of motivational speeches to educate and engage young people on social justice issues and to assist young people in developing life skills.