Still living my best life out here...
About
A creative by nature, and a strategist by trade — I’m passionate about the creative process and crafting brand experiences that surprise and delight.
Work Experience
Consulting brands on strategy, messaging & positioning, creative and implementation.
- Includes brand identity, campaign concept ideation, full production and implementation across owned and paid media channels (web, mobile, social, email, search, out-of-home, over-the-top)
Green Edge Data Centers (Tech Start-Up)
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Brand relaunch (Identity, Website, Video, Sales Enablement, & CRM Integration)
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Developed and executed a new customer acquisition strategy across owned, earned and paid media channels that aligns with overall growth objectives.
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Collaborate with cross-functional teams, including sales, product development, and finance, to align marketing strategies with overall business objectives.
Cultivated B2B relationships partnering with the founder and the brand experience director on key brand moments:
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Keynote Speaker at SoDA GMM 2022 (Athens, Greece),
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Exclusive VIP Boat Party - WordCamp EU 2022 (Porto, Portugal)
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Exclusive VIP Suite Brand Experience - WordCamp US 2022 (San Diego, CA)
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Planning for SXSW 2023 Brand Experience (Austin, TX)
Grew a portfolio of global brands with 100+ stakeholders across US, Europe, and Asia, leading teams from creative briefs to delivery, ensuring a thriving environment of collaboration and team growth.
Highlights include:
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500% year-over-year growth in business,
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Launch of the eCommerce digital product offering, Managed WooCommerce Stores,
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Launch of the "Pro" sub-brand in both US and India markets,
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Launch of virtual events catered toward professionals in both US and India. Exceeding NPS, registration, & attendee event goals set by VPs in both markets.
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Coach, mentor and supervise teams; demonstrating strong leadership, providing direction and professional development within the 200+ member channel teams.
At the US office of the global agency pioneering Employer Branding for Fortune 500 clients like Walmart, Apple, American Airlines, and Church & Dwight.
Highlights include:
- 200% growth in business
Led the design studio growth and transformation into a full-service agency, focusing my efforts on business development, client services, strategy, and technology. This included growing business, building operations & capabilities such as in-house video production studio for executing digital cross-platform experiences (web/mobile/social/film).
Teams
