Bruno Lincoln

Bruno Lincoln

Senior Designer & Art Director in São Paulo 🛵

About

Sr. Designer and Art Director with 12+ years of experience, blending creativity and technology to craft stories that connect. Curious by nature.

Projects

2020

Led the design of Brastemp’s new gold card, merging premium aesthetics and brand identity to elevate consumer experiences.

2018

Directed the design of Hereditary’s launch campaign in Brazil, blending occult and familial themes to captivate audiences and spark curiosity.

Work Experience

2023 — Now
São Paulo - Brazil

Yesh is a 360º creative communication agency that uses entertainment to tell captivating stories and deliver impactful events. Combining innovation, technology, and interactivity to create meaningful experiences.

  • Lead UX/UI design projects across AR/VR platforms , websites, and tablet games, delivering innovative user experiences.

  • Directed diverse campaigns for GSK, Eurofarma, Sicredi and Braspine, enhancing brand recognition and customer loyalty.

  • Managed endomarketing campaigns and AI-Powered visuals for GSK and Oracle, ensuring strategic alignment with brand goals.

  • Led creative direction for awareness campaigns for social health themes, including HIV and breast cancer, encouraging proactive health screenings and promoting preventive care.

2021 — 2023
São Paulo - Brazil

Oliver is the first and only agency specializing in building and managing in-house agencies and customized communication ecosystems for brands. With solutions tailored to over 200 clients in 46 countries, Oliver focuses on Optimization, Agility, and Quality.

  • Designed social media campaigns for Bayer's agricultural brands: Agoreste, Dekalb, Deltapine, Agroceres and 10+ others.

  • Developed event experiences for brands such as Bayer's FieldView™ and Impulse, boosting traffic and interaction in 20%

  • Created UI for Agro Bayer Brazil's website, enhancing user engagement in the mobile navigation.

  • Collaborated in agile environments to streamline project timelines by 15% by pioneering AI Tools usage on daily tasks.

2023 — 2023
Lead of Storytelling & Art Direction at Freelance Designer
São Paulo - Brazil

Directed storytelling and creative projects across film, print, and digital platforms, with campaigns driving client visibility and audience engagement.

  • Developed campaigns for major brands (e.g., Globo, Saint Gobain, MERZ, and TCL.), contributing to increased audience engagement and brand recall.

  • Created digital assets for PPA awards by Globo, delivering high-impact visuals under tight deadlines and ensuring seamless execution across platforms.

  • Partnered with creative agencies (Muta, Rosh, Sunno Studio, Yesh, F2F) to design compelling campaigns, building long-term client relationships through successful projects.

  • Delivered high-quality image retouching for Shoulder and Jil Sander, meeting strict creative standards and contributing to enhanced brand presentation.

  • Actively participated in discussions and team meetings to ensure creative alignment and optimal results.

2019 — 2021
São Paulo - Brazil

Known as The Experience Agency, Jüssi combines innovation, communication, data, and technology to develop tailored solutions for each client. Its agile, filled with multidisciplinary teams that are dedicated to crafting nonconformist and high-impact strategies.

  • Led digital campaigns for the Whirlpool Company brands (Brastemp, Consul, KitchenAid) during Black Friday campaigns, resulting in a 40% sales boost on the e-commerce.

  • Directed the Brastemp Gold Card redesign, contributing to a 15% sales increase in anniversary e-commerce campaigns.

  • Developed visual identities and digital ads for social media and web platforms, driving a 25% increase in brand visibility.

  • Led strategic brainstorming sessions, presenting innovative design concepts for team members and clients to optimize workflow and delivery schedules.

2019 — 2019
São Paulo - Brazil

F2F Digital specializes in social media and digital marketing, focusing on content creation through photography and filmmaking to help brands connect with their audiences in innovative ways.

  • Led creative visual campaigns for Harley Davidson, Braskem, and Saint Gobain, delivering impactful digital solutions.

  • Directed the redesign of the agency’s institutional website, applying UX and UI design expertise to reflect a modern and inspirational image.

  • Designed digital ads and key visuals, ensuring consistency and high quality across all creative outputs.

  • Worked closely with multidisciplinary teams, delivering tailored creative solutions that aligned with client expectations and campaign objectives.

2017 — 2019
São Paulo - Brazil

Social Tailors is a digital marketing agency specializing in the entertainment industry, collaborating with major film studios to develop engaging promotional campaigns and creative content for global audiences.

  • Directed creative campaigns for major films including Oscar-winners Green Book, Bohemian Rhapsody, and 80+ additional titles from industry leaders such as Disney, Fox, and Universal Pictures, driving online engagement and boosting online sales.

  • Developed digital and interactive assets for Diamond Films' social media channels, achieving a 125% increase in audience engagement within the first year.

  • Supervised and provided creative mentorship to design assistants, enhancing project workflows by 50%.

  • Developed visual identities for independent film productions, elevating visual appeal to maximize awareness and sales.

2014 — 2017
São Paulo - Brazil

Foster is a digital branch of the WPP Group, focusing on the development of websites and mobile applications. The agency collaborates with global healthcare brands, offering innovative digital solutions that enhance user experiences through UX/UI design.

  • Pioneered the mobile-first design of interfaces for global brands such as Danone Health Care, Nestlé Health Science, and Bayer CropScience, introducing responsive design in its early stages to enhance accessibility and user experience.

  • Led live user experience interviews to shape the UX/UI design for Brazil’s first benefits card mobile app (Ticket - Edenred), focusing on enhancing the user’s initial interaction for an outstanding experience.

  • Partnered with cross-functional teams to create user-centric designs that seamlessly integrated with technology, aligning with business goals to elevate product performance and user satisfaction.

2012 — 2014
São Paulo - Brazil

EPD is a higher education institution specializing in law, offering postgraduate and master’s degree programs. The institution is known for its academic excellence and focus on advanced legal education.

  • Spearheaded the digital content within the marketing team to strengthen the school’s social media presence , creating impactful design assets for Facebook Ads, Twitter, and Google Ad Services.

  • Designed and managed mobile-first email marketing campaigns and executed A/B tests, raising open rates from 5% to 12% on scholarship promotions.

  • Managed and updated the institutional website using CMS Drupal, implementing early responsive design optimizations to ensure smooth, seamless interactions for students.

Education

2018 — 2018
São Paulo - Brazil

Completed a specialized course in Art Direction, learning advanced techniques to interpret briefs, organize insights, and create solutions that align with business goals. Worked under Thiago Ehlke, Senior Art Director at África, gaining exposure to campaigns for global brands like Johnnie Walker, Stella Artois, and Coca-Cola.

2012 — 2015
São Paulo - Brazil

Developed hands-on projects, including a board game with an educational focus and a full advertising campaign for a real client. These projects received first place in the university’s Best Undergraduate Thesis Award and Best Semi-annual Project Award competitions.

Design and Web Development at Self-taught
  • Began exploring design tools at the age of 13, mastering Photoshop, CorelDRAW, and all Macromedia MX tools, that one day would become part of Adobe Creative Suite.

  • By 15, developed proficiency in HTML/CSS, enabling the creation of navigable websites, as well as learning website hosting and database management.

  • This early exploration of design and technology laid the foundation for a professional career, blending creativity with technical expertise.

Skills at --
  • Design & Tools: Adobe Creative Suite, Photoshop, Figma, Illustrator, Powerpoint, Keynote, MacOS, Canva, Google Presentations

  • AI Tools: Meta AI, Chat GPT, DALL-E, Midjourney, Adobe Firefly, Leonardo.ai, Suno, Runway

  • UX/UI Expertise : Wireframing, Prototyping, Usability Testing, AR/VR Design

  • Development Knowledge : HTML/CSS, CMS Platforms (Drupal, WordPress).

  • Project Management : Agile, Scrum, Client Communication ➔ Soft Skills : Creative Leadership, Strategic Thinking, Cross-functional Collaboration

Contact

LinkedIn
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