[https://docs.google.com/spreadsheets/d/1Fbwg5yP0ZQxvvzKyR\\\_1A2-ultJcS7idpQThGZX8D4zU/edit?usp=sharing](https://docs.google.com/spreadsheets/d/1Fbwg5yP0ZQxvvzKyR%5C_1A2-ultJcS7idpQThGZX8D4zU/edit?usp=sharing)

Sling TV - Social Media Portfolio (Facebook, Instagram, Twitter)

[Netflix on Letterboxd](https://www.netflix.com/tudum/articles/netflix-letterboxd-hq)

Netflix

**Details**: <https://web.archive.org/web/20150530192904/https://animoto.com/blog/news/events/mothers-day-sweepstakes/>\
\
**About**:\
Celebrate Mother’s Day with Animoto. Share a video with us on our Facebook video sweepstakes page that shows why your mom or mother figure is special, and you could win a vacation together.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FcADrtQEcJaNos7Sc6qHfcJSgLIu1%2FBTevjRVu0Khvp40gGJew%2F07940755-0045-4304-94d2-2060453388f2.jpg?alt=media&token=5dd35cb8-fa93-494a-b571-e45b3c431b1e","id":"07940755-0045-4304-94d2-2060453388f2","width":300,"height":200,"filename":"animoto - mothers day (2015).jpg","type":"image/jpeg","caption":"","border":false}]}
```

Animoto - Mother's Day Video Sweepstakes (2015)

[Best Of Tribeca 2023: The Letterboxd Crew reports on this year’s faves of the fest](https://boxd.it/1zE) (June 2023)\
\
**[Tracking Tribeca: we raise the curtain on eight films on our radar for the 2023 fest](https://boxd.it/1vM) (June 2023)**\
\
**[Mamma Mia! The Letterboxd crew celebrates our moms’ favorite films](https://boxd.it/1uk) (May 2023)**\
\
[Bringing Out the Deadites: Evil Dead Rise director Lee Cronin on resurrecting the grooviest horror franchise](https://boxd.it/1rK) (April 2023)\
\
**[Slay Bells Ring: five new holiday horrors for 2022](https://boxd.it/1hq) (December 2022)**

**[First Kills: our best first-time horror watches of 2022](https://boxd.it/1cK) (October 2022)**

**[How I Letterboxd: Joe Lynch](https://boxd.it/F2) (April 2021)**

Letterboxd Posts

Community. Content. Social Media

Episode 35: American Psycho with Brett Petersel

Sarah and Carrie are joined by Brett Petersel to discuss the copious amounts of food in American psycho - from the many pretentious dishes to the desperately coveted restaurant reservations, score that table at Dorsia and join us for a delicious chat.

Social@Scale: Best Practices for Enterprise Social Media Management from the Dream Team

What 30 of the best minds in social think large brands must do to succeed in being social at scale.

Create a Spring Break Video

Create an Egg-gaging Easter Video

A “Tail” To Tell: Using Video To Tell Your Pet’s Story

The super calendar powering entrepreneurs worldwide

Four Favorites with Horrorville’s Brett Petersel: Waxworks, night breeds & zombies

It’s a match made in hell as Horrorville editor Brett Petersel joins Gemma and Slim in a basement studio surrounded by zombies to talk through four of his favorite horror films: Clive Barker’s Nightbreed, Karyn Kusama’s The Invitation, Bruce McDonald’s Pontypool and Waxwork from Anthony Hickox. We’re talking uncomfortable dinner parties, single-location horror, Gemma’s terror of wax museums, Slim’s fear of terrible podcasting etiquette and how Brett’s love of Nightbreed could rescue people from cults. Plus: that one time Brett and Slim met Tom Cruise together.

How to Set-up Your Content Marketing Workflow for Success

Slay Bells Ring: Five New Holiday Horrors for 2022

Horrorville editor Brett Petersel shakes the Christmas presents to ﬁnd a robotic Santa Claus, a killer Christmas tree and an extremely evil Grinch among this year’s holiday horror treats.

How Depeche Mode Succeeds at Content Marketing

5 Features of Editorial Calendar Software That Customers Love

All Animoto blog posts

The Complete Idiot's Guide to Twitter Marketing

Four Favorites with Joe Lynch, Heather Graham, Barbara Crampton and Judah Lewis

After Suitable Flesh's festival run (including Tribeca and Fantastic Fest), Suitable Flesh hits Shudder this weekend (October 27, 2023)! To celebrate Joe Lynch's new horror erotica, we got his four favorites at one fest and his cast’s—including Heather Graham, Barbara Crampton and Judah Lewis—at another.

Content Marketing Tips From Horror Movie Icons

Bringing Out the Deadites: Evil Dead Rise director Lee Cronin on resurrecting the grooviest horror franchise

Filmmaker Lee Cronin talks with Horrorville editor Brett Petersel about creative weaponry, leaving the cabin behind and the many gallons of blood it takes to make an Evil Dead movie.

Create a Timelapse Video of What’s Growing In Your Garden

Create a Video With Your Winter Memories

How to Plan Content for Twitter

'The Purge' Deep Dive - Episode 03

How to Build a Team For Marketing Automation Content Creation

Sling TV - Install on Rokou

Sling TV - My TV

9 Horror Films Where Taking A Shortcut Was A Bad Decision

With a few major US holidays approaching, and as someone who travels both near and far for the holidays, it’s time to get those Google Maps (or Apple Maps, if that’s your thing) ready so you don't attempt to take any shortcuts and end up in a ditch (or worse) like the characters in these nine films.

The Benefits of Creating Video for Artists & Musicians

The Grande Guide to Community Management

3 Content Marketing Mistakes You Must Avoid

First Kills: Our best first-time horror watches of 2022

Horrorville editor Brett Petersel invites the Letterboxd crew to revisit their favorite classic and current ﬁrst-time horror watches of 2022.

5 Films Where A Character’s Background Check and/or Psychological Exam Were Not Required

Have you ever watch a film and thought to yourself, "How the hell did this person get hired when they act like that?" I do all the time, and it inspired me to create this post. 

Aaron Lee on Influence and the Future of Social Media

Four Favorites with Horrorville’s Brett Petersel

[Review] Eloqua’s Grande Guide to Community Management

Letterboxd Tip: Adding #Horror To Your Bio

IMDb | Letterboxd

It was a night, just like tonight. When a comet struck earth and turned an innocent, animatronic bear, into a fearless, killing machine. A rampage in a small community is nothing that a Sheriff with a drinking problem, going through a divorce, can't handle. 

Executive Producer

[IMDb](https://www.imdb.com/title/tt23950972/) | [Letterboxd](https://boxd.it/LZ00) | [Promo](https://youtu.be/g43ZpgeY8Pk)\
\
A wannabe monster hunter helps a bloodthirsty gang of vampire chicks expand their business by creating a new app to turn their victims into customers.

[There’s an App for That: Vampire Comedy ‘Only Fangs’ Releasing in 2025 \[Trailer\]](https://bloody-disgusting.com/movie/3825709/theres-an-app-for-that-vampire-comedy-only-fangs-releasing-in-2025-trailer/) (Bloody DIsgusting)\
[‘Onlyfangs’ Shows Sexy Vampires Near You!](https://www.dreadcentral.com/news/500336/onlyfangs-shows-sexy-vampires-near-you-new-blood-news/) (Dread Central)\
[‘Onlyfangs’ Trailer Reaction: The New Vampire Comedy from A & P Productions Already Looks Fantastic!](https://creepycatalog.com/onlyfangs-trailer-reaction/) (Creepy Catalog)

[IMDb](http://www.imdb.com/title/tt28710370) | [Letterboxd](https://boxd.it/JmpQ)\
\
News: [Bloody Disgusting](https://bloody-disgusting.com/exclusives/3813545/infernal-trailer-heavy-metal-horror-movie-goes-heavy-on-old-school-practical-effects/) | [Dread Central](https://www.dreadcentral.com/news/460765/infernal-fuses-supernatural-horror-with-heavy-metal-to-create-one-hellish-ride-exclusive) | \
\
In a forsaken, dilapidated town, four inseparable friends long for a brighter future and unwittingly forge a sinister bargain with the devil to transform their destinies. This ill-fated agreement leads to a fiendish pact where they must relinquish their souls in return for their most profound desires. When the friends resist, the devil presents them with an insurmountable task: unravel an enigmatic riddle within a mere 24 hours or endure eternal damnation. As the friends race against time to decipher the conundrum, they soon discover that the devil has even more nefarious schemes in store.

[IMDb](http://www.imdb.com/title/tt18346624) | [Letterboxd](http://www.boxd.it/BZne) \
News: [Dread Central](https://www.dreadcentral.com/news/461419/aliens-cryptids-and-murder-aerobics-new-blood-reviews-indie-horror)\
\
Phoebe is an obsessed fitness nerd who gets her big break on a sleazy workout video. After being ridiculed by her co-stars, Phoebe befriends a mafia princess wild child who teaches her how to murder her way to the top.

Co-Executive Producer

[IMDb](https://www.imdb.com/title/tt28516261) | [Letterboxd](https://boxd.it/HOWE)\
\
There remains the stories yet to be told after "NEW RELIGION". It begins with Aizawa waking up in a hotel room where he doesn't know.

Associate Producer

[IMDb](http://www.imdb.com/title/tt28346132) | Letterboxd

A filmmaker hires AI sex dolls to save his disrupted porn business, but his fantasy of porn mogul dreams soon turns into his worst nightmare.

[IMDb](http://imdb.com/title/tt25727616) | [Letterboxd](https://boxd.it/MjZM)

The lead singer of Scream Dream, Michelle Shock, has been accused of devil worship by the media. She gets replaced by Jamie, and then things get crazy as Michelle invokes a demon to take her revenge.

[IMDb](https://www.imdb.com/title/tt29731029/?ref_=nm_knf_t_1) | Letterboxd | [Trailer](https://youtu.be/pWvLyXlr-pg)

[IMDb](http://www.imdb.com/title/tt27592910/) | [Letterboxd](http://www.boxd.it/FJa2) | [Vimeo](https://vimeo.com/685757635)\
\
After several failed rounds of IVF, an artist retreats to her remote cabin to throw herself into work -- only to be met by a dark, sinister presence that ultimately forces both a confrontation - and a choice.

Alley is working to enforce and ensure that Internet safety rules and regulations are followed and enhanced.

Social media platforms and other corporations have implemented their versions of TOS (Terms of Service), but have not enforced them. This has allowed multiple acts of harassment to occur, leaving a trail of victims in its path. We can no longer allow this to happen.

Alley's goal is to monitor, legislate, and enforce new TOS for and with these platforms to ensure that no criminal activity of any kind is slipping through the cracks.

Co-founder

I ran a record label from 2001-2007, releasing albums from some of my favorite artists, including Bomb 20, Christ Analogue, and Heartworm.

Manager

The Real-Time Web

Building a Valuable Online Community

Social Media-related

Dont Stop Believin: How Karaoke is Going to Change the World

How do you escape the Internet?

- In September 2011, I created/founded AlleyWatch as both a newsletter (15,000+ subscribers) and online publication dedicated to the New York tech scene. In 2012, I raised a seed round and hired an executive team to grow the company.

CEO and Founder

- Managed all building operations and communicate with market support to ensure highest level of member satisfaction
- Developed community initiatives designed to create connections between members, including member introductions, overseeing events, electronic and print communications, and building tours.
- Managed a team of community managers to reach sales goals and execute on their objectives as an individual and a team.

Senior Community Manager

- Worked with band members to execute cohesive and engaging social media strategies.

- Managed Atari Teenage Riot's social media messaging and interactions across social media platforms, incl. Facebook, Instagram, Twitter, Spotify, Apple Music, Vimeo, YouTube, Soundcloud, and Tumblr.

Social Media Marketing Manager

- Developed and executed content and social media strategies to both raise awareness and generate sales.

Social Media Marketing Consultant

* Owned and led the definition, conception, execution and measurement of social media engagement programs, including content calendars, influencer strategies, fan engagement tactics, campaigns, contests and promotions, community programs, and more.
* Identified key insights from data that help inform content, audience development and campaign planning and optimization, and then prepared and delivered findings to key partners.
* Monitored community/customer engagement, as well as other community-related metrics, and provided reports, insights, and feedback to stakeholders regularly.
* Worked closely with platforms (Facebook, Instagram, Twitter) and agencies/vendors to identify opportunities.
* Generated weekly, monthly, and quarterly metrics reports to show high-level overview of social media’s performance.
* Worked cross-functionally and with social agencies to develop highly engaging, on-time and effective social campaigns to acquire, engage and delight Sling TV subscribers.

Highlights:
From April 2016 to May 2018, Sling TV's Facebook, Instagram and Twitter accounts grew 311%, 1500% and 89%, respectively.

Head of Social Media and Community

* Supported the AWS GSMT team in setting and communicating overall goals and key performance metrics for the business unit.
* Worked with the global social media team to define, create and maintain detailed documentation (SOPs) and workflow processes for all social publishing.
* Owned functional/operational social media support tickets, requests, escalations, etc. from AWS social media users.
* Maintained both the administration of AWS' Sprinklr environment (300+ active users) and 75+ AWS brand social media accounts across existing and emerging social platforms.

Amazon Web Services

Social Marketing Operations Manager

Content Manager / Writer

- Developed and implemented Animoto’s B2B and B2C social media strategy, identifying and evaluating areas of opportunity to ensure strategy engages key stakeholders. 
- Managed both social media and blog content calendars and ensured that creative deliverables are met in a timely manner. 
- Partnered with appropriate teams for/on marketing campaigns, influencer relationships, and other acquisition efforts.

All blog posts can be found at https://animoto.com/blog/author/brettpetersel.

Social Media Director

Content

- Created copy and image/video assets for Dread Central's social media channels (Facebook, Instagram, Twitter, YouTube).
- Ensured all copywriting and content were presented through an inclusive lens.

Social Media Coordinator

- Created and led community & marketing initiatives to maintain strong, strategic relationships with conference speakers, attendees, sponsors/partners, and startups.

Business Development Manager

* Supported Intel in building the brand presence on all social media platforms through organic content posting and community management engagement on Instagram, LinkedIn and X.

* Created both monthly and quarterly social media reporting decks and provide insights and implications about content performance, consumer audience / behaviors on social, competitor insight, and  best in class industry examples which further help drive brand digital strategy and increase engagement.

* Created and managed community management response documents in line with new campaign or product launches.

Social Media Community Manager

- Worked with the global social media team to maintain detailed documentation (SOPs) and workflow processes for all social publishing.
- Supported the AWS team in setting and communicating overall goals and key performance metrics for the business unit.

Campaign Publishing Manager

* Developed long-term relationships with a portfolio of content partners, such as FANGORIA, LG OLED, Shudder, Netflix, Gunpowder & Sky (ALTER, Dust), Morgan Creek and IFC Midnight, while connecting regularly with key business executives and partners.
* Worked closely with the business development and marketing teams to identify, create, and execute marketing opportunities for new or existing partners.
* Contributed to both Letterboxd's How I Letterboxd series and Journal publication.
* Created and managed Letterboxd's horror community, Horrorville, which has 100,000+ members.

Content and Partnerships (Horror)

- Maintained and developed the online community strategies for social media campaigns on Facebook, Twitter, and LinkedIn.

- Provided coaching and training to improve adoption of the Mintent product by each customer.

- On-boarded new customers (trial and paying) while understanding their use cases and work processes in order to provide the best guidance on how to set up their account(s).

- Acted as the main point of contact throughout the customer’s life-cycle, defining success plans with key deliverables, and ensuring clear communication across customer's operational areas.

Chief Community Officer

- Scouted for talented influencers on Facebook, YouTube, etc. to participate in gen.video’s network and campaigns.
- Managed the communication with specific groups of video creators around brand programs, including recruitment messaging, email invitations, and customer service.

Content Development Manager

- Developed creative, efficient methods to drive awareness and engagement to the #GivingTuesday website by identifying key Internet and technology companies to align with.
- Managed #GivingTuesday’s social media channels with the UN Foundation to promote the initiative’s message and global partners.

Social Media Partnerships Director

Community + Content Manager

- Identified and managed traffic-driving, revenue-generating, and brand-building opportunities.
- Enhanced content partnerships with established media brands (USA Today, Washington Post, Yahoo!, Zite).
- Assisted advertising agency (Federated Media) with creation of campaigns by creating headlines and focus of content.

Director of Business Development

- Worked with both Undock's CMO and Marketing Manager to develop project plans and manage the workflow for all creative work from brief-intake to final execution.
- Drafted emails, newsletter, social media, and blog content for the company's content strategy and reinforce key brand messages.

Marketing Project Coordinator

- Assisted with developing content calendars for social media platforms while ensuring content is aligned with brand voice and strategy to grow fan-base, stir discussion and drive traffic.

- Managed monthly reports for partner content performance, focusing on audience analytics, engagement and referral traffic.
- Planned and executed national events (US Summer Tours, SXSW, Social Good Summit etc.).
- Created and launched social strategies for the Mashable brand across Facebook, Twitter, Meetup.com and other social channels.
- Established relationships with companies and vendors to grow Mashable’s brand through content and mobile partnerships.
- Launched the first-ever worldwide Social Media Day, which included more than 10,000 participants in over 100 countries.
- Created and managed Mashable's social media support channels ("MashableHQ") across Facebook, Instagram, Tumblr, and Twitter.

Audience Development Manager

* Write both blog content and film reviews for LG OLED's Letterboxd account.
* Implement SEO best practices to enhance the discoverability of blog and film review content.

- Assisted in the development and execution of PR strategies, including all areas of integrated communications (media relations, social media, creative, brand integration, talent integration).