Blanca Villalobos

Blanca Villalobos

Brand Design in Berlin, She/her


Versatile and results-driven Brand Design Manager with 8+ years of experience crafting impactful global brand identities. Proven expertise in visual design, creative leadership, and collaboration, leading the world’s most visionary companies to brand big ideas.



A bold visual identity to deliver faster, better, smarter products.

This vision was translated into a new visual identity through a transformative design process. Just as our aim was to make financial tasks easy, the design language sought to embody simplicity and efficiency. The reimagined logo maintained elements that were both recognisable and modern, incorporating them into a refreshed and aligned brandmark.

The outcome was a holistic visual identity, complete with new logo systems, typography, color palettes, grid systems, motion system, 3D illustrations, and brand guidelines, all carefully crafted to embody the brand's mission of simplifying money management for all. This new visual identity resonates with Revolut's vision of making money matters effortless, accessible, and user-friendly for people everywhere.

Sub-brands Guidelines
Rebranded Comms
Sub-product development
Editorial Creative Direction
Web Design Development
Brand Guidelines

Work Experience

2022 — Now
  • Led the implementation of design systems across all customer-facing channels and internal communications, resulting in a cohesive and consistent global corporate brand identity.

  • Incorporated stakeholder requirements into the design process to refine and elevate corporate brand identity, leading to a compelling brand that set industry trends and increased brand recognition and engagement by +110% across channels.

  • Managed projects and teams proficiently, ensuring efficient resolution of complex challenges. This resulted in 100% project success rate and accomplishment company KPIs YoY.

  • Additionally, played a pivotal role in recruiting top creative talent to enhance team capabilities across corporate design and employer branding teams.

2020 — 2022
  • Led the successful execution of +10 global and local projects, resulting in increased marketing goals, brand visibility and customer engagement across 25 European countries.

  • Led creative direction and implementation of a new global sales events strategy and design system, resulting in a +15% increase in conversion rates across display advertising.

  • Implemented an efficient onboarding process for creative agencies and new colleagues, offering comprehensive guidance, training, and support, resulting in accelerated productivity and seamless integration into the team.

  • Supervised localisation agencies and external Creative Partners to ensure consistent creative excellence and a cohesive brand narrative across all online and offline touchpoints, ultimately enhancing brand reputation.

2018 — 2019
Digital Design Lead at WEARE.MARKETING
  • Developed and implemented a streamlined project management process, ensuring efficient collaboration between team members and timely completion of milestones

  • Created visually compelling marketing materials, including print collateral, brochures, banners, and ads, effectively communicating clients' brand messages and values

  • Conducted client consultations to gather requirements, define project scopes, and establish clear objectives, resulting in a 95% client satisfaction rate

  • Mentored and guided team members, providing constructive feedback and fostering a collaborative work environment that encouraged creativity and professional growth

  • Optimized team productivity by strategically assigning tasks based on individual strengths and monitoring progress, leading to a 20% increase in project output

2019 — 2019
  • Spearheaded the development and design of a visually stunning, user-friendly website for Studio Martina Flor.

  • Conceptualized, filmed, and edited online courses, ensuring high-quality content delivery, resulting in a highly successful learning experience that captivated over 1,500 students.

  • Conceptualised and implemented intuitive, visually striking digital designs for various platforms, enhancing brand recognition and user engagement.

  • Strategically planned, created, and published compelling content and designs across social media channels to grow brand presence and interaction.

2015 — 2018
Brand Designer & Web Developer at Freelance

Client Projects (Remote, 2015-2018) | Visual Designer