About
I’m a UX Designer with 10+ years experience. My passion is solving complex challenges by combining meticulous research, innovative technology and beautiful design. I'm currently Director of User Experience at Moving Brands.
Work Experience
Leading the design of digital products and experiences for some of the world’s leading brands and fast-moving startups.
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Guiding the UX team in strategy creation and implementation
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Collaborating with cross-functional teams to ensure products meet user needs and business goals
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Ensuring design methodologies and approaches are correctly implemented across all projects
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Providing mentorship and growth opportunities for team members
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Contributing to business development efforts, strategic direction and UX capabilities within the company
Partnered with leading global brands to bring insights to life through design. Collaborated alongside both consultancy teams and clients to develop bespoke, engaging outputs that drive impact for key clients.
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Simplified and communicated complex data sets through creative visualisation to give audiences a human-first understanding of technology
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Built cohesive and flexible design libraries to streamline workflows
Freelanced with a range of startups, large organisations and creative agencies including Google, IBM, WPP, Ogilvy, Grey, Interbrand and more.
Worked with global teams in both internal and client-facing roles to grow business with key clients in travel & transportation, financial services and more.
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Art-directed projects highlighting IBM’s vision, AI-infused systems and offerings
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Collaborated in Design Thinking workshops to surface personas, articulate user journeys, visualise new concepts and create clickable prototypes
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Projects included multiple $10m+ winning proposals and outputs shared with 9m+ followers worldwide