
About
✺ star*tegist with 7+ YoE in digital marketing, social media, & content strategy
✦ work with 20+ local & global brands in various industries
☻ still doing her best to get 8 hours of sleep + a work-life balance
Contact
Work Experience
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Improving the marketing strategy for @robries, generated 2,500+ B2B leads in WhatsApp chat in 2023, resulted in 168K+ profile visits in 2024, gained +38K Instagram followers by June 2023 - December 2024
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Generating 350+ new leads with 50% potential clients through the Free Sample Program in October 2023
Developed 15+ creative pitch decks for campaigns with strategic planning in digital marketing and collaborated with 5+ people in the creative team.
Won; AIA Financial Indonesia, AIA Digital Platform Partnership, AstraZeneca CVRM, HM Sampoerna CRM, UNDP AIS Forum, Ruma Indonesia Digital, Ledgerowl.
Shortlisted; UOB Indonesia, PGN LNG Indonesia, LINE Bank
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Developed a digital marketing strategy & brand communication with campaigns for 20+ different brands: @lingkaran.co @botanina_id @ilithopress @sillysiti @kiipsafeandclean to achieve objectives & KPIs in growing followers, engagement, and even leads
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Facilitated brands-agency communication (respond to queries, get reviews, organize chats and meetings) to brainstorm and create strategies that are needed
Managed brand & social media optimization from the weekly content plan, monthly ads plan, campaign timeline, KOL briefs, and reporting for 4+ different brands
Wrote, edited, proofread, and published content for 15+ brands to optimized social media @zananachips @samwongroup @grandshamayasurabaya @sansekerta.sby and made it relevant to audience interests
Derived copy for social media, video script, & landing page for DONINI #WomenPower, collaborated with Framoo & People Film to create a video campaign and built @donini.societa to engage with its community
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Managed social media from the content plan, strategy, content & visual, hashtag research, and report
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Partnered with Lemonilo successfully by analyzing and proposing e-commerce that suited the brand (B2B)
Organized and executed a creative art exhibition for NIN3 Space by curating an Instagram Open Call to launch a Grand Opening and collaborated with 20+ local artists, 2 communities, and the creative team
Side Projects
Improved best practices of social media strategy for @jeniefengshui to stay engaged, achieved growth followers to 30K+ (+153.4%), which led to sales of 1,000+ Kalender Feng Shui since 2022
Education
3.61/4.00
Activities and societies: Music Director of Campus Radio Community
Certifications
Credential ID HUR CZ9 QNK
12-hour workshop to acquire knowledge on how to create an engaging presentation & pitch decks
Projects
Assisted in taking rough notes of discussion (MOM) during KE JKT yearly meeting
Translated, edited, and proofread SE:RASA Collective Portfolio & Photobook for its upcoming exhibition in Singapore (postponed due to COVID-19)
Communicated and mentored 5+ start-up teams in 2 days workshop as a co-facilitator
Managed a one-day event of a social movement to make Surabaya a better city to live in by organizing an Instagram Photo Challenge, Exhibition, and FGD with 3+ sponsors, 3+ media partners
Transformed design & visual layout in 30+ pages in publication team for YONGKRU with 10+ students
Speaking
Collaborated with Sirclo and Lapak Ninja as a spokesperson to present and share the theory of content marketing strategy at COVID-19 in Ramadan with 90+ audiences from SMEs & business owners
Collaborated with Sirclo as spokesperson to present and share the theory of content marketing strategy in Ramadan to gain sales before Eid Al Fitr for SMEs & business owners