Bintang TP

Bintang TP

star*tegist in Surabaya, Indonesia, (she/her)

About

✺ star*tegist with 7+ YoE in digital marketing, social media, & content strategy
✦ work with 20+ local & global brands in various industries
☻ still doing her best to get 8 hours of sleep + a work-life balance

Contact

LinkedIn

Work Experience

2023 — Now
Surabaya, Remote
  • Improving the marketing strategy for @robries, generated 2,500+ B2B leads in WhatsApp chat in 2023, resulted in 168K+ profile visits in 2024, gained +38K Instagram followers by June 2023 - December 2024

  • Generating 350+ new leads with 50% potential clients through the Free Sample Program in October 2023

2021 — 2023
Jakarta, Hybrid

Developed 15+ creative pitch decks for campaigns with strategic planning in digital marketing and collaborated with 5+ people in the creative team.

Won; AIA Financial Indonesia, AIA Digital Platform Partnership, AstraZeneca CVRM, HM Sampoerna CRM, UNDP AIS Forum, Ruma Indonesia Digital, Ledgerowl.
Shortlisted; UOB Indonesia, PGN LNG Indonesia, LINE Bank

2020 — 2021
Surabaya, Hybrid
  • Developed a digital marketing strategy & brand communication with campaigns for 20+ different brands: @lingkaran.co @botanina_id @ilithopress @sillysiti @kiipsafeandclean to achieve objectives & KPIs in growing followers, engagement, and even leads

  • Facilitated brands-agency communication (respond to queries, get reviews, organize chats and meetings) to brainstorm and create strategies that are needed

2019 — 2020
Surabaya, Hybrid

Managed brand & social media optimization from the weekly content plan, monthly ads plan, campaign timeline, KOL briefs, and reporting for 4+ different brands

2017 — 2019
Surabaya, Hybrid

Wrote, edited, proofread, and published content for 15+ brands to optimized social media @zananachips @samwongroup @grandshamayasurabaya @sansekerta.sby and made it relevant to audience interests

2017 — 2017
Copywriter at Univerca Agency
Surabaya, On-site

Derived copy for social media, video script, & landing page for DONINI #WomenPower, collaborated with Framoo & People Film to create a video campaign and built @donini.societa to engage with its community

2016 — 2016
Social Media Coordinator (Part-time) at PT. Agrindo Royal Persada
Surabaya, On-site
  • Managed social media from the content plan, strategy, content & visual, hashtag research, and report

  • Partnered with Lemonilo successfully by analyzing and proposing e-commerce that suited the brand (B2B)

2015 — 2015
Project Leader (Intern) at SKAWAN Creative Agency
Surabaya, On-site

Organized and executed a creative art exhibition for NIN3 Space by curating an Instagram Open Call to launch a Grand Opening and collaborated with 20+ local artists, 2 communities, and the creative team

Ongoing

Improved best practices of social media strategy for @jeniefengshui to stay engaged, achieved growth followers to 30K+ (+153.4%), which led to sales of 1,000+ Kalender Feng Shui since 2022

Education

Surabaya

3.61/4.00
Activities and societies: Music Director of Campus Radio Community

Certifications

2022
The Fundamentals of Digital Marketing from Google

Credential ID HUR CZ9 QNK

2022
Online Public Workshop: Fundamental Presentation Skills from T&DON

12-hour workshop to acquire knowledge on how to create an engaging presentation & pitch decks

Projects

2021

Assisted in taking rough notes of discussion (MOM) during KE JKT yearly meeting

2020

Translated, edited, and proofread SE:RASA Collective Portfolio & Photobook for its upcoming exhibition in Singapore (postponed due to COVID-19)

2019

Communicated and mentored 5+ start-up teams in 2 days workshop as a co-facilitator

2015

Managed a one-day event of a social movement to make Surabaya a better city to live in by organizing an Instagram Photo Challenge, Exhibition, and FGD with 3+ sponsors, 3+ media partners

2014
YONGKRU at Print Media Journalism (Subject)

Transformed design & visual layout in 30+ pages in publication team for YONGKRU with 10+ students

Speaking

2021
Indonesia

Collaborated with Sirclo and Lapak Ninja as a spokesperson to present and share the theory of content marketing strategy at COVID-19 in Ramadan with 90+ audiences from SMEs & business owners

2020
Indonesia

Collaborated with Sirclo as spokesperson to present and share the theory of content marketing strategy in Ramadan to gain sales before Eid Al Fitr for SMEs & business owners