Binna Lee

Binna Lee

Experiential Designer | Educator in New York, She/Her

About

Design Ethics and Values in Human Experience | Critical Education

Creative designer and educator based in New York. Her design approach involves exploring the intersection of product design, visual design, and technology based on design ethics and values (she called her design philosophy Positive Design in her early design manifesto of 2015). By constantly studying and drawing inspiration from research-based psychological principles, she strives to create designs that are not only aesthetically pleasing but also functional.

2020 — 2021
Design Director at Ashcan Studio of Art
New York
2019 — 2020
Lead Steam Teacher at STEM Kids NYC
New York
2017 — 2020
Lead Interactive [STEAM] and Visual Design Instructor at Ashcan Studio of Art
New York
2009 — 2009
Freelance Design Director at Keagnam Enterprise, LTD
Ansan Si, S. Korea

Provided art direction for the mural designs at Shin-il Elementary School, which included a CNC-carved wall. As the manager of a team of four designers, collaborated to create winning mural designs that led to our recognition as the winner of the Elementary School Architecture of the Year award.

Side Projects

2023
Interactive Projection Mapping
2016
Creative Teach from NYC Media Lab

I Feel Many Things During The Day - Interactive Emotion Vocabulary Learning mat.

2009
Architechture Design | Best Elementray School of The Year from Gyeonggido Office of Education

Mural Art

2006
Winner of Collaborating Project With KIA Motors from KIA Motors

Concept Car Interior Design

Features

2023
In The Spotlight | Issue V Autumn 2023 The Power on Women United ART Magazine

The Power Paradox︎︎︎(Projection Mapping)

2023
I Feel Many Things During The Day on read.cv

Exhibitions

2017
New York

I Feel Many Things During The Day
Perception

2022

"The Waves" is a meditative projection mapping experience that explores the structure and limits of the self. This installation projects cascading waves of color to represent the fluidity and dynamism within us.

2021

Experimental Game: Multidimensional Experience

‘beLEAF in yourself’ is a game that challenges the idea of a universal narrative or objective truth. The game encourages the player to think about their self-image-building experience, which is subjective and influenced by their relationship with social media.

The player will move through the game, experiencing different viewpoints and perspectives that parallel the different perceptions that exist of ourselves. They will solve puzzles that will lead the player with their ideas of self-identity and how that changes in both the personal and public, digital and real spaces.

2016

Product Design: positive psychology, embedded circuit & conductive materials.
An educational product (therapeutic play mat) for children from ages 3 and 8 to play and expand their emotional vocabulary by eliciting feelings of curiosity, fun, and love of learning while generating thoughts about emotional experiences in a family context.

Education

2015 — 2022
Master of Fine Art, Design and Technology at Parsons School of Design The New School
New York

Dean's Scholarship

2002 — 2006
Bachelor of Fine Art at Hongik University
Seoul, South Korea

Contact