Working on carefulinnovation.org
About
Heading UX at IKEA.com
I love empowering teams to solve seemingly impossible problems that help people and planet.
Previously worked at Above Agency, Teague, Sony, etc. Clients include Spotify, Toyota, Jabra, Pandora, Boeing, Tobii…
Projects
Arguably the most inclusive smart home system in the world made by the most amazing and thoughtful design team. I just opened doors for them.
Side Projects
Tools and strategies for working with Careful Innovation as opposed to disruptive innovation.
Speaking
Innovation and creativity is the cornerstone of design but when is newness necessary and meaningful? How to find, nurture and test the most meaningful opportunities for innovation that enhances your business by thinking about the larger team beyond design, impact-at-scale, and ethics as a strategy.
What happens when we write “Innovation Department” on a door. Do we encourage the rest of the organization to innovate or stand back? How to create an inclusive innovative culture in an organization that is based on inclusive design. Example of intrapreneurship at IKEA Home smart. I gave the closing Keynote talking about failures and not only success stories.
How principles can help designing for the real needs of real people.
Features
Work Experience
Global frameworks for customer facing and internal digital touch points for Retail Concept.
Started the first ever UX team at IKEA of Sweden.
Been a part of IKEA Home smart. Most recent internal startup of IKEA.
Global innovation agency where I set up the first digital design team.
Clients like Spotify, Sonos, Google, Toyota, Dell and more.
Vision of commercial flight experiences for Boeing. Lead the UX Strategy for Nexus project that feed into 777X program and future aircraft.
ID for several iconic mobile phones and accessories.
UX vision for Android platform XPERIA