About
UX/UI Designer with over 45+ global clients, 8000+ users & 5 years of proven success in delivering user-centric experiences across web, responsive, and mobile applications. Achieved measurable improvements in user/client satisfaction, retention rates, and conversion metrics through practical design strategies. Proven expertise in the design life cycle, conducting user research, creating solutions that enhance user engagement, and achieving business goals. Mastered industry-standard design tools and possess excellent communication and collaboration skills to work with cross-functional teams. Awarded the prestigious 'Most Impactful' award, given to the top 5 percent of employees; promoted six months ahead of schedule.
Work Experience
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Transformed raw data into visually engaging deliverables and presented findings to stakeholders, driving a 30% enhancement in project outcomes.
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Orchestrated research across diverse products, identifying key usability issues linked to user needs, and conveyed actionable recommendations through visual and oral presentations, contributing to a 15% rise in customer engagement rates.
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Formulated and led roadmap strategy and resource distribution, mentoring and interviewing a team of 10 designers; organized team building sessions, boosting collaboration by 30%, and streamlined daily design operations to enhance productivity.
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Executed user testing with 35 participants to gather insights on the website design; utilized feedback to improve navigation and layout, leading to a 45% boost in conversion rates.
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Authored user research, conceptualized design solutions, and created high-fidelity mockups in an agile environment.
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Coordinated with UX/UI and development teams to understand project specifications and performed detailed analysis, yielding a 10% increase in monthly active users.
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Pioneered the UI of the KSBDC Kiosk setup that attracted new membership rates by 56% and returning customers rates by 32%. • Revamped website & kiosk user flows which reduced the frequency of misdirected customer service queries by 30% and doubled user traffic to previously neglected pages.
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Designed user interfaces for the website and marketing landing pages and boosted conversion rate by 12%.
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Spearheaded the redesign of the KSBDC & SBDC official websites, optimizing user experience and driving 20% increased user engagement.
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Developed highly effective brand identities and strategies for 10+ startups and 14 small businesses based on market research and client feedback.
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Achieved 98% client satisfaction by meeting project deadlines and received commendation from industry experts for seamlessly integrating user requirements with business objectives
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Liaised with client's business teams to develop the strategy and design for all required product features.
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Overseed 3 new projects, outlined first concepts, gave strategic advice, and assured the design team's deliveries.
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Led the design team of 9 UI/UX designers to validate features by conducting market analysis during COVID-19.
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Developed company branding; revamped design systems for dashboard designs and guided 30+ digital government projects in public & health sectors.
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Spearheaded user research & interviews to understand and create an Intuitive & seamless user experience for SaaS.
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Leveraged the Design system to conceptualize interactions and develop features for the SaaS product.
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Proposed product redesigns by analyzing trends in user feedback to streamline user workflow.
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Collaborated with cross-functional teams, including product managers, developers, and stakeholders to ensure successful project outcomes.
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Conducted comprehensive competitive analysis and heuristic evaluations to grasp user expectations, ensuring a holistic user experience.
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Proposed impactful product redesigns by synthesizing trends in user feedback, resulting in streamlined workflows and heightened user satisfaction.
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Generated multiple low-fidelity and high-fidelity wireframes and prototypes.
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Created interactive prototypes and presented compelling proof of concepts to project managers and design teams, aligning with product goals.
Education
Certifications
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Awards
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