Bhavya Kriti
Bhavya Kriti

Mobile first initiatives

App Discovery, Acquisition and Engagement on Mobile Platform

Worked on designing and conceptualizing of mini/super apps for enterprise users within the Teams mobile application. My focus was on crafting an in-app store narrative, offering a suite of productivity tools that users can employ directly within their workflow, eliminating the need to switch between different applications to accomplish tasks.

Key Objectives

  • Improve discoverability and adoption of popular apps (on desktop) by enabling light weight app acquisition on Mobile

  • Drive usage and adoption of acquired apps on Mobile

  • Boost engagement and retain acquired mobile platform users​

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