App Discovery, Acquisition and Engagement on Mobile Platform
Worked on designing and conceptualizing of mini/super apps for enterprise users within the Teams mobile application. My focus was on crafting an in-app store narrative, offering a suite of productivity tools that users can employ directly within their workflow, eliminating the need to switch between different applications to accomplish tasks.
Key Objectives
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Improve discoverability and adoption of popular apps (on desktop) by enabling light weight app acquisition on Mobile
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Drive usage and adoption of acquired apps on Mobile
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Boost engagement and retain acquired mobile platform users
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