✏️ OBJECTIVE Create a polished campaign to promote nate app features to existing and new users, from concept to completion, with a timeline of 6 to 8 weeks.
⭐️ SOLUTION Nicknamed “Tap Into Magic”, nate launched a campaign showcasing two characters, each obsessed with collecting one particular item. They are using nate, the magic shopping app, to buy just one more, in just 3 taps. Campaign included two hero videos, two tiktoks, and multiple versions of 10+ still hero images (featuring various screens of the app) for paid media across Tiktok, Instagram, Facebook, YouTube, and Google, as well as social and the app store.
The visuals leaned into the brand color, butter yellow, in a playful environment, inspiring curiosity.