Bethany Nuechterlein

Bethany Nuechterlein

Product Designer in Los Angeles, CA, she/her

About

I'm a product designer with over ten years of experience designing web and mobile apps. As a lifelong puzzle enthusiast, I love tackling complex problems, whether that's creating an intuitive interface for a complex workflow or a scalable design system.

Projects

2022

Reimagined the buddy list for hanging out IRL

2021

Marketplace connecting brands with packaging suppliers.

Side Projects

2023

Tool for finding natural & biodynamic wine in Los Angeles

Work Experience

2021 — Now
Los Angeles, CA

I founded, designed, and built Scout, a tool to help people find natural wine. I also co-founded and designed Pop-in, a mobile app that helps friends meet up in real life, and designed and built web and mobile projects for HBO and other clients.

2019 — 2021
Los Angeles, CA

I designed a multi-platform marketplace that connects e-commerce brands with packaging manufacturers. This work reduced the average quote request response time by 50% and the average sales hours per client by 40%. I also built a new design system using Figma and created a design system wiki.

As a design leader, I interviewed and onboarded new design hires, led weekly design review sessions, and mentored junior designers. I was also an integral member of our small product team, developing feature requirements and using data to advocate for features that would improve our clients’ experience.

2017 — 2019
Los Angeles, CA

I designed an internal tool for managing orders, quotes, and shipments. I also created a quote request flow and built a design system using Sketch.

2015 — 2017
Los Angeles, CA

I designed a platform for creating and ordering custom packaging, a marketing site, and brand collateral.

2014 — 2015
Venice, CA

I designed a fitness streaming app for Lionsgate, a mobile app for an aeronautics startup, and a CMS tool. Other clients included Tribeca, Oracle, and Machinima.

2013 — 2014
Interactive Designer at Freelance

I designed an online store for a women’s clothing retailer and designed and built websites for shows on IFC and Comedy Central.

2012 — 2013
Web Designer at Sprocket House
Chapel Hill, NC

I designed websites, branding, and collateral for small businesses. Clients included a non-profit, an energy company, a restaurant, a distillery, and a production company.

2011 — 2012
Durham, NC

I was the sole designer responsible for the UI/UX of a music networking platform. I designed a band profile page, a music player, and other features.

2011 — 2011
Durham, NC

I designed websites for a local architecture firm and a non-profit. I learned how to lead an effective design process from UX to high-fidelity designs.

Education

2006 — 2010
Chapel Hill, NC

Relevant courses: Web Design, Computer Programming, 3D Modeling & Animation, Logic, Video & Audio Production, Photography, Psychology

Contact

LinkedIn