About
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Product design founder at TipTop, Parsley Health, and Latch.
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0->1 Consulting: Envisioned 7 go-to-market products based on in-depth interviews/analysis
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Led redesign of 3 massive systems: CalAmp's IoT device management platform, Latch's access provisioning system, and Parsley Health's membership billing model
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Conducted over 100 interviews with customers, distilling causal factors (jobs-to-be-done)
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Building Architect turned Information Architect after cofounding 3 emerging market startups
Work Experience
I help early-stage teams go 0->1. Previous clients: Croissant, Supernow, Affect Therapeutics, Atomic Returns, Cove/Feelmore Labs, Vowel, Goldman Sachs Marcus
Led redesign of CalAmp's IoT device management system
First product design hire. Re-architected access provisioning system so that building managers could edit access to 100s of people and 100s of doors via a 'Key' (the fundamental concept we envisioned).
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Business Integrity team: Redesigned Ads Policy page, resulting in 3.9% increase in ad re-creation amongst advertisers who violated a policy
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Targeting team: Designed Value-based Lookalikes beta so that marketers could ascribe LTV to lists of customers they used to seed Lookalikes
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Designed research data management system for PIs
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Designed digital version of NASA TLX, which won NASA Software of the Year, 1st Runner Up.
Started subscription billing company for mobile money markets. Designed and built billing system and launched pilot in Nairobi, Kenya with SmartLife (IDEO-incubated).
Started smart metering company, managed hardware and software development, designed demand-management interfaces, and piloted beta in Port-au-Prince in December, 2012.
Prototyped earth houses in post-earthquake Haiti
Education
Dropped out to stay at Facebook.