About
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Product design founder at TipTop, Parsley Health, and Latch
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0->1/PMF expert: Helped 7 early stage ventures get clarity on what people want and envision their first products
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System architect: Led the redesign of 3 massive systems: CalAmp's telematics management platform, Latch's access management system, and Parsley Health's membership/billing model
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Customer whisperer: Conducted 100s of customer interviews, distilling and crystallizing causal forces (jobs-to-be-done)
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Building Architect turned Information Architect after cofounding 3 emerging market startups (mobile money billing in Kenya, smart meter in Haiti, earthen houses in Haiti)
Writing
Work Experience
Helped founders crystallize what people want and create their first products: Croissant, Supernow, Affect Therapeutics, Atomic Returns, Cove/Feelmore Labs, Vowel, Goldman Sachs Marcus
Designed TipTop from the ground up, including TipTop Cash (iOS app to 'cash out' your used devices with courier pickup and instant payment) and TipTop Pay (Shopify app for buying items with a buyback guarantee).
Led redesign of CalAmp's telematics device management system, introducing "Profiles" so that customers could manage multiple devices at once.
First product design hire. Designed internal billing system and re-architected membership model to address foundational fissures causing churn and patients to slip through cracks.
First product designer. Led 9-month redesign of access system so that building managers could many accesses at once, via a "Key" (the fundamental concept we architected).
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Business Integrity team: Redesigned Ads Policy site, resulting in 3.9% increase in ad re-creation amongst advertisers who violated a policy
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Targeting team: Designed Value-based Lookalikes beta so that marketers could ascribe LTV to lists of customers they used to seed Lookalikes
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Designed research data management prototype for PIs to securely publish publicly
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Designed digital version of NASA TLX, which won NASA Software of the Year, 1st Runner Up
Designed and developed subscription billing system for mobile money markets, launching pilot in Nairobi, Kenya with SmartLife (IDEO-incubated).
Managed development of cellular, pay-as-you-go smart meter, piloting 10 alpha units in Port-au-Prince.
Designed and built 2 earth prototypes in post-earthquake Haiti, cutting housing costs by 1/2 using local materials.
Projects
Radically simplified the existing Croissant app, condensing the information architecture.
Designed iOS app to 'cash out' your used devices with courier pickup and instant payment.
6-week project where we designed and shipped a new 'explore' and 'scheduling' experience. And another follow-on project to create a free trial and subscription experience.
Brought on engagement with CalAmp as a principal designer to solve significant issues with how AEs and customers used their telematics device management platform. Everyone was asking for better search and bulk actions and groups, but the underlying issue was a foundational one we solved with "Profiles", creating a single point of management for multiple devices.
Designed companion app for vibration-based neurostimulation headset.
Outcomes: Manage multiple accesses in one 'Key', Manage entire portfolio on mobile, Saved our big customers and unlocked big sales
Education
Dropped out to stay at Facebook
Awarded Caudill Fellowship based on most outstanding graduate portfolio