About
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Product design founder at TipTop, Parsley Health, and Latch.
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0->1 Consulting: Envisioned 7 go-to-market products based on in-depth interviews/analysis
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Led redesign of 3 massive systems: CalAmp's IoT device management platform, Latch's access management system, and Parsley Health's membership billing model
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Conducted over 100 interviews with customers, distilling causal forces (jobs-to-be-done)
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Building Architect turned Information Architect after cofounding 3 emerging market startups (mobile money billing in Kenya, smart meter in Haiti, earthen houses in Haiti)
Work Experience
I help early-stage teams go 0->1. Previous clients: Croissant, Supernow, Affect Therapeutics, Atomic Returns, Cove/Feelmore Labs, Vowel, Goldman Sachs Marcus
Designed TipTop from the ground up, including TipTop Cash (iOS app to 'cash out' your used devices with courier pickup and instant payment) and TipTop Pay (Shopify app for buying items with a buyback guarantee).
Led redesign of CalAmp's IoT device management system
First product design hire. Led redesign of membership model and internal billing system. Prototyped diagnostics product.
First product design hire. Re-architected access provisioning system so that building managers could edit access to 100s of people and 100s of doors via a 'Key' (the fundamental concept we envisioned).
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Business Integrity team: Redesigned Ads Policy site, resulting in 3.9% increase in ad re-creation amongst advertisers who violated a policy
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Targeting team: Designed Value-based Lookalikes beta so that marketers could ascribe LTV to lists of customers they used to seed Lookalikes
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Designed research data management system for PIs
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Designed digital version of NASA TLX, which won NASA Software of the Year, 1st Runner Up.
Started subscription billing company for mobile money markets. Designed and built billing system and launched pilot in Nairobi, Kenya with SmartLife (IDEO-incubated).
Started smart metering company, managed hardware and software development, designed demand-management interfaces, and piloted beta in Port-au-Prince in December, 2012.
Prototyped earth houses in post-earthquake Haiti
Projects
Radically simplified the existing Croissant app, condensing the information architecture.
Designed iOS app to 'cash out' your used devices with courier pickup and instant payment.
6-week project where we designed and shipped a new 'explore' and 'scheduling' experience. And another follow-on project to create a free trial and subscription experience.
Brought on frog project as a principal designer to solve significant issues with how their AEs and customers used their IoT device management software (ex: sensors used to monitor vaccines during transport). Everyone was asking for better search and bulk actions and groups, but the underlying issue was a paradigm one. We introduced a new concept called 'Profiles' that radically simplified the experience of managing devices.
Designed companion app for vibration-based neurostimulation headset.
Education
Dropped out to stay at Facebook.