Product Design in New York
12 years' experience helping create new products at NASA, Facebook, Latch, TipTop and a host of early-stage companies.
Helping early-stage founding teams go 0->1: Supernow, Affect Therapeutics, Atomic Returns, Feelmore Labs, Vowel, Goldman Sachs Marcus
Designed TipTop from the ground up, including TipTop Cash (iOS app to 'cash out' your used devices with courier pickup and instant payment) and TipTop Pay (Shopify app for buying items with a buyback guarantee). Collaborated with Robert Mäbert to design the identity, translating his creative brand direction into the design language, interface guidelines, and design systems.
First product design hire. Re-architected access provisioning system so that building managers could edit access to 100s of people and 100s of doors via a 'Key' (the fundamental concept we envisioned).
Business Integrity team: Redesigned Ads Policy page, resulting in 3.9% increase in ad re-creation amongst advertisers who violated a policy
Targeting team: Designed Value-based Lookalikes beta so that marketers could ascribe LTV to lists of customers they used to seed Lookalikes
Prototyped digital version of NASA TLX, which won NASA Software of the Year, 1st Runner Up.
Started subscription billing company for mobile money markets. Designed and built billing system and launched pilot in Nairobi, Kenya with SmartLife (IDEO-incubated).
Started smart metering company, managed hardware and software development, designed demand-management interfaces, and piloted beta in Port-au-Prince in December, 2012.
Started earthen housing company in post-earthquake Haiti. Designed and built prototypes with RebuildGlobally and Habitat for Humanity.
Dropped out to stay at Facebook.