Designed TipTop from the ground up, including TipTop Cash (iOS app to 'cash out' your used devices with courier pickup and instant payment) and TipTop Pay (Shopify app for buying items with a buyback guarantee).

Led redesign of CalAmp's telematics device management system, introducing "Profiles" so that customers could manage multiple devices at once.

First product design hire. Designed internal billing system and re-architected membership model to address foundational fissures causing churn and patients to slip through cracks.

First product designer. Led 9-month redesign of access system so that building managers could many accesses at once, via a "Key" (the fundamental concept we architected).

• Business Integrity team: Redesigned Ads Policy site, resulting in 3.9% increase in ad re-creation amongst advertisers who violated a policy

• Targeting team: Designed Value-based Lookalikes beta so that marketers could ascribe LTV to lists of customers they used to seed Lookalikes

• Designed research data management prototype for PIs to securely publish publicly

• Designed digital version of NASA TLX, which won NASA Software of the Year, 1st Runner Up

Designed and developed subscription billing system for mobile money markets, launching pilot in Nairobi, Kenya with SmartLife (IDEO-incubated).

Managed development of cellular, pay-as-you-go smart meter, piloting 10 alpha units in Port-au-Prince.

Designed and built 2 earth prototypes in post-earthquake Haiti, cutting housing costs by 1/2 using local materials.

Designed iOS app that make your devices feel like cash in a wallet, creating a one-click experience for people to 'cash-out' their used devices with courier pickup and instant bank transfer functionality. After our point-of-sale, buyback guarantee endeavor "TipTop Pay"(Shopify consumer and merchant apps) we decided to re-imagine the way people sell their devices.

Shaped, designed, and shipped two projects Fall 2021 to establish Supernow as a primary in-between school solution:

1. New 'explore' and 'scheduling' experience to help parents fill their kids' time with weekly interactive learning adventures (Zoom classes taught by actors). Made the class schedule viewable without an account, condensed the 100s of weekly classes into a simple information architecture so parents could see the entire week in a single calendar view.

2. New signup and subscription experience to help parents try it out and see if their kids actually liked the programming. Involved tricky problem of requiring parents to enter a credit card at signup to legally verify their identity.

Brought on engagement with CalAmp as a principal designer to solve significant issues with how AEs and customers used their telematics device management platform. Everyone was asking for better search and bulk actions and groups, but the underlying issue was a foundational one we solved with "Profiles", creating a single point of management for multiple devices.

Designed companion app for vibration-based neurostimulation headset.

Outcomes: Manage multiple accesses in one 'Key', Manage entire portfolio on mobile, Saved our big customers and unlocked big sales

Awarded Caudill Fellowship based on most outstanding graduate portfolio