ben choe

ben choe

product manager in brooklyn, ny


hi, my name is ben choe.
i’m a product manager & growth strategist.

Work Experience

2021 — 2024
New York, NY

JOOR is the premier wholesale management platform for luxury brands and retailers around the world. Led the orders & payments products that processes $16B/year in transactional revenue across 60K+ luxury brands & retailers like Montblanc, Celine, YSL, Saks Fifth Avenue, Bloomingdales, and more.

Optimized and refactored the order review workflow from PHP to React which increased retailer order submission and in-platform payment engagement. Increased MoM mobile app usage after expanding quantification capabilities.

2017 — 2020
New York, NY

Designed & developed an all-in-one B2B wholesale platform for luxury goods.
Processed $12MM+ revenue operating at Paris, London & NYC fashion weeks in 2019.
Alumni of LVMH & Farfetch's premier e-commerce accelerators.
Backed by Sequoia, Farfetch, Baron Davis, & Bread Ventures.
Closed due to COVID-19.

· Generate custom line sheets & visual invoices
· Import collections & create virtual showrooms
· Invite buyers to collaborative orders
· Online orders & offline appointments
· Track order history

Select clients:
· 1 Granary
· Eckhaus Latta
· Carbon Buying
· Christopher John Rogers

LVMH La Maison des Startups, 2020
Farfetch Dream Assembly, 2019
LVMH Innovation Award Finalist, 2019

WWD  Vogue Business  Business of Fashion  LVMH

2017 — 2017
Los Angeles, CA

Launched WeBuyGold's first Instagram animated series.

The Year 2100 ft. 21 Savage

Managed ad network of 50+ curated influencers.
Produced all promotional media that accumulated 76MM+ views on Instagram.
Developed story concepts for Chief Keef, Quavo, Gucci Mane, & 2 Chainz.

150K+ total followers in 5 weeks
13MM+ views across the series in 5 weeks
76MM+ total views across all channels

Featured in:
Complex  XXL  Billboard  Hypebeast

2016 — 2016
Los Angeles, CA

Naritiv is a Snapchat analytics platform & advertising agency.

Spearheaded creative storyboarding for social media ad campaigns with budgets exceeding $750K.

Feature clients incl. Disney, Coca-Cola, Fox, FreeForm, NFL & Nike.

2BB+ total branded views
300+ Snapchat celebrities & influencers

Acquired by Hootsuite, March 2017


2014 — 2018
Los Angeles, CA

Accepting just thirty students per year, this unique program founded by Dr. Dre & Jimmy Iovine offers an integrated, four-year course of study in three areas: art and design; engineering and computer science; and business and venture management. Students are taught to think seamlessly across multiple disciplines, and to apply a vast array of relevant technologies and techniques toward innovative problem solving.

GPA 3.7
Dean's List
Emphases: Product Design & Venture Management

Featured in:
Wired Magazine  Wall Street Journal  Billboard  Variety

Activities & Societies: Spark SC, USC LavaLab, USC Institute for Creative Technologies, USC Iovine and Young Academy, Santa Monica New Tech

2013 — 2013
Los Angeles, CA

Explored the range of 3D modeling, design, and printing techniques and prototyping technologies and their application in modern industrial, design, and creative fields. Engaged in an overview of modern 3D design and modeling techniques and also explored the range of printing and prototyping technologies in use today. Gained hands-on experience creating my own designs and shaping the creative process to final printed production.



The new cohort of seven businesses will now embark on a seven-week programme based in Lisbon, including a series of workshops and one-to-one sessions with senior leaders from Farfetch and partners. They will also benefit from mentoring meetings on ecommerce, marketing, technology, fashion, logistics and operations.

At the end of the seven weeks, the businesses will get the opportunity to pitch their projects to a selected pool of investors for follow-on funding.

Burberry, which has partnered with Farfetch on the programme since its launch in April 2018, has returned for the third time.


La Maison des Startups LVMH is an accelerator program created by the Group for startups from the world over whose solutions can contribute to reinventing the customer experience of tomorrow. This initiative, one of the pillars of LVMH’s innovation policy, deepens collaboration between LVMH Maisons and the startups in order to invent forward-thinking products and services for the luxury industry.


LVMH has announced the list of 30 startups selected as finalists for the third edition of the LVMH Innovation Award. The startups will be part of the LVMH Luxury Lab at the upcoming Viva Technology show in Paris on May 16-18. Chosen from the large number of candidates from around the world who applied, these 30 startups will showcase their vision of the customer experience of tomorrow to industry professionals and the public.


"Over 1,000 students gathered at Bovard Auditorium Monday night for the annual USC TAMID Tank, which allowed several students to pitch to a venture capitalist panel for potential investment.

After tallying the votes from both peers and investors, ABLEapp came in third place, Itinero second and IN/LINE took the grand prize of $1,000 to develop their startup."

Daily Trojan


Each year Chicago's Mayor, Rahm Emanuel, along with World Business Chicago, invite some of the brightest engineering, design, and entrepreneurial university students to ThinkChicago where they can explore the city’s vibrant innovation ecosystem.

Chosen from over 700 applicants to attend workshops at Chicago's leading entrepreneurship center, a speaker series, and company tours across the city. Students are also given passes to Chicago's biggest music festival, Lollapalooza.

Side Projects


Creating effective sales collateral and refined an RFP process used with prospective enterprise clients like Crate & Barrel, Skims, and Adidas. Conducted in-depth analysis of customer insights to refine an ICP and increase lead generation.


Co-authored a 2-month curriculum assisting formerly convicted talent in pursuing new careers with the Center for Employment Opportunities (CEO). Select partners include Gucci, Google, Live Nation & Verizon.


Strategized experimental service models that will introduce & sustain internet usage in South America. Conducted regional research to identify culturally-unique behaviors that guided our go-to-market strategy. Designed a high-bandwidth satellite kiosk & regional software to implement in emerging markets.



Microsoft Office Specialist (MOS) is an industry-recognized certification program that validates skills in Microsoft Office applications. MOS is the only Microsoft-endorsed certification program that validates Microsoft Office skills.