New year, new stuff to do
About
I’m passionate about crafting memorable experiences and delighting customers with products they want to use again and again.
Projects
In an effort to bring more brand awareness, and save money on licensing fees, We updated our typography across Disney+ to use a proprietary font developed in-house. I worked with a type designer, and font vendors, as well as our Design Engineering team to update all of our existing type ramps across all supported languages.
Collaborated with designers and engineers on the Disney+ feature teams to create new frameworks and updated components to support the Vision Pro launch.
In addition to design system support, I also led updates to our profile and settings pages. I worked with legal & business partners to understand the implications of age gating on the new hardware and how to gracefully handle messaging and restrict features.
Developed a design system for unified credentials across all brands and products at The Walt Disney Company. I Collaborated with the Profile and Identity Design team, as well as many different engineering, marketing and legal teams to develop an experience that felt elegant, while still maintaining the individual brands.
Speaking
Talked about my personal journey in design, and how being yourself can lead to better opportunities.
Work Experience
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Launched ICON, a design system of systems supporting all brands at Disney and platforms.
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Created & maintained internal Figma plugins that have saved thousands of hours for the design team.
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Collaborated with Design Engineering to create a proprietary token management database and tools, enabling more autonomy and transparent handoffs with engineering.
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Updated our system components to be a launch app for the Apple Vision Pro, as well as led the design for all age restrictions and profile support.
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Led a redesign of the Disney+ apps to support our new brand direction.
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Updated our global fonts across Disney+ to an internally developed font that saved the company millions in licensing and vendor fees.
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Developed MyDisney design system, a unified account experience on all 23 Disney brands.
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Worked with all platforms to update our fonts to launch Disney+ in 12 new countries.
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Joined as the second designer for all Consumer Experience.
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For three years, I led design for all parts of the Ordering experience.
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Redesigned our menu architecture to support longer menus, and increased menu visibility by 70% and overall conversion.
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Revamped our reordering experience to account for more customizability and user needs which increased overall profit, reduced time to checkout, and reduced support tickets.
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Led several vision workshops for revamping our navigation, site architecture and creating roadmaps for launching new features on store pages.
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Developed several photography and design guidelines for our stores and partners to follow, such as logos, header imagery and menu items.
Delivered UX, IA solutions and vision sprints for clients including Google, Facebook, GoPro, LG, Visa and others.
Education
Studied New Media Design