Looking for new challenges
About
Marketing and communications graduated.
+4 years of experience in B2B Marketing with good knowledge of
Content Marketing.
Passionate about neuromarketing and customer behavior.
I'm also a cheesecake professional taster and I have a database ranking them
Contact
Work Experience
Grupo Lautecnic owns two different B2B brands in industrial machinery: IRM Solutions (CNC Machinery Suppliers) and Lautecnic CNC (Technical Service).
✅ Tasks:
- Implementation of the marketing department.
- Brand building and launching. First contact in partnerships and potential clients.
- Management and development of the strategies from end to end
(engagement, growth, communication, and positioning campaigns). - SEO
- Content and design for sales and communication material (online and offline).
- Planning and execution of events.
- Key reports for executives around KPIs using dashboards in Tableau.
⭐️ Accomplishments:
- IRM Solutions introduction to the market.
- BIEMH, International Machine Tool Biennial Exhibition (The most important fair of the industry).
- Metal Madrid (#3 fair in the industry).
- Alliance with new partners such as Robojob, Twinhorn and Effe-P-Elle.
Started as a college hobby, with an Instagram account selling swimsuits to my friends.
Then, I realized it was getting increasingly popular, so I contacted Mexican artisans with whom I can personalize the clothes (choosing the cloth, the design, and the size) and started doing big orders and selling them in my hometown.
✅ Tasks:
- Brand strategy, identity, and marketing.
- Brand purpose development and personality (logos, colors, fonts, patterns)
- Identify audiences
- Content and messaging
- Competitor research
- Advertising
- Homemade and professional photoshoots (concept development, model and location scouting, taking and editing photos).
- Packaging
- SEO
- National shipment and personal delivery to clients in the same city
- Events (local bazaars)
- Collaborations with influencers
⭐️ Accomplishments:
- Stand in "La Central", in a temporary local market.
- Giveaways with more than 15 brands involved.
- Collaborations with influencers such as @anasofiaguillemin (210K), @paumoral (47.8K), @amiramiel (9.8K), and @pattylongo1 (4.1K).
B2B suppliers of Bayer, MSD, and Purina Nestlé (Animal nutrition and health products).
Exclusivity suppliers in Veracruz, Mexico.
✅ Tasks:
- Implement the marketing department
- Management and development of the strategies from end to end
(engagement, growth, communication, and positioning campaigns). - Social media strategies to increase brand awareness.
- Organize and coordinate international webinars adapting the company to the COVID-19 situation.
- Corporate video production.
- Content and design for sales material (online and offline).
- Work and be in touch with suppliers, customers, and the creative agency.
⭐️ Accomplishments:
- International webinar "Let's talk about vet surgery".
- Pet food donations to charity programs.
Started as a Marketing Analyst in Empresarial Edenred (solutions of invoice control for companies with travel expenses and petty cash). Then was ascended to Ticket Car (solutions to manage, protect and control fuel consumption).
✅ Tasks:
- Product launch and execution.
- Campaign development.
- Assistant in coordinating events.
- Massive mailing (Mdirector).
- Coordinate my intern activities.
- Content and communication strategies for four audiences (users, clients/companies, partners, and coworkers).
- National announcements.
- Mystery shopper and competitive analysis.
- KPI reports.
- Marketing souvenirs control.
- Gestión de la creación y envío de promocionales a nivel nacional.
- Alianza con Aspel.
- Tutorials for new apps and platforms.
- Coordinate internal events (festivities and product launches).
⭐️ Accomplishments:
- National product launch, plan, and execution: Ticket Car 4.0 (an innovative way of paying the fuel, with a TAG, adhered to your car).
Activities: VIP customer event, branding strategy, communication strategy, internal communication, collaboration with the agency of the sales material, user tutorials (offline and online), POP material for the gas stations. - "Expo transportes" - the biggest trade fair in the industry (in Mexico).
- "Expo logistics".
- "CANACAR".
- Product launch plan of "Mantenimiento Edenred".
Extra 🤗 : The marketing girls and I won the Halloween costume contest two years in a row.
✅ Tasks:
Create and evaluate methods for gathering data (surveys, interviews, questionnaires, and opinion polls),
Work with internal departments to present clear reports to clients and management.
Organize Conferences.
Coordinate the radio show.
Assistant in planning and executing courses for companies.
⭐️ Accomplishments:
Present the show "Genus FM".
Conference at The Employers Confederation of the Mexican Republic (COPARMEX).
Market Research for the restaurant "Mi Raíz" in Huejotzingo, Puebla.
Education
📚Skills:
- Dashboards that lead to better decisions
- Business succession planning
- Managing resistance to change
- Governance structures for family businesses
📚Skills:
- Sensory and Emotional Perception.
- Neuromarketing concept, methodology, and applications.
- TFM - Marketing Plan for Corcovado National Plan in Costa Rica.
-
International Experience: Marketing Degree at Universidad del CEMA (Buenos Aires, Argentina) and growth strategy for a local business (2017).
-
Real projects with world-recognized brands: Trade marketing strategies, growth strategies, market research, advertising campaigns, and market positioning.
- Marketing degree
- Growth strategy for a local restaurant
Projects
The Spanish Machine Tool Biennial (BIEMH) is the most important industrial fair in Spain. The event is held every two years.
It is aimed at the main manufacturers, importers, and distributors (national and foreign machinery), so that they exhibit their products at the venue and show them and reach commercial agreements with the more than 35,000 buyers from the main industrialized countries of the world who visit this event in each edition.
We participated with our two companies (Lautecnic and IRM Solutions) in a 49m2 stand.
As a unique member of the marketing team, I was responsible to do all the strategy, promotion (content and design), sales material, manage providers and do the results report.
COVID-19 came unexpectedly and we had to stop our presential courses and events, so we started innovating with webinars. We took advantage of that opportunity to connect with experienced doctors approaching interesting topics for our current clients and our potential clients.
We contacted José Rodríguez and we made 4 sessions about different types of surgeries.
Access to the webinar was given when the customer purchased Bayer products.
Doctor José Rodríguez:
institutocirugiaveterinaria.com/jose-rodriguez/
youtube.com/user/cirugiave…
ConSentido Perruno is a Bayer's veterinarian blog where they create engagement with their audience (also promoting the products they sell for pet care).
They promote the importance of adopting pets, so they did a campaign about adopted pets being "the influencer of the month", and they showed their stories (how they were before the rescue and now).
All my pets are adopted, I have been volunteering all my life in Animal Rescue Associations helping with donations, adoptions, and events and sometimes I was weak with some of the pets we rescued and I took them home with me.
They saw "Lucas" and his amazing recovery and they asked me if I was interested in taking pictures and videos with the products of their brand. We participated and this was the result:
facebook.com/watch/?v=12419…
facebook.com/watch/?v=27806…
facebook.com/watch/?v=27919…
facebook.com/watch/?v=30341…
facebook.com/watch/?v=85740…
Expo Transporte ANPACT is the biggest and most important fair of the transportation industry in Mexico.
Ticket Car Edenred (fuel payment solutions) participated to find new companies that need to control their fleet. Also, it was a great opportunity to present the new product Ticket Car 4.0, an innovative way for paying at the gas station (an NFT Tag adhered to your vehicle).
Video Expo Transporte:
youtube.com/watch?v=Q7fxoZ…
Ticket Car 4.0:
youtu.be/dTqzl_NQEU0
Directed the national launch of Ticket Car 4.0 in Mexico (VIP customer's event, branding strategy, communication strategy, internal communication, collaboration with the agency of the sales material, and user tutorials (offline and online).
Product launch video:
youtube.com/watch?v=dTqzl_…
Press release:
youtube.com/watch?v=RLU6-8…
Internal launch:
youtube.com/watch?v=ja1X5O…
docs.google.com/presentation/d…
Focus group:
docs.google.com/document/d/1C8…
Strategies: docs.google.com/document/d/1dx…
Entrevistas a profundidad:
docs.google.com/document/d/1kj…
Propuesta de campaña publicitaria
La Caffe is a cafeteria located inside a high school.
José García, the owner, told us that they don't really have a direct competitor but that they wanted to implement new techniques to attract more students to the cafeteria. Also, he wanted to improve the customer's experience to make them loyal to the brand.
Exhibitions
The BIEMH International Machine-Tool Exhibition is Europe’s third biggest trade show in its field and the number one in Spain.
La Central is a temporary bazaar where local artisans and little commerces can exhibit their products without having a physical store.
As almendra Mx was pretty new and the sales were made just by Instagram, I decided it was a good idea to participate in this kind of event. In 2015 people were not that used to buying clothes online, so that was a good way to create confidence with our clients as they can see the products and the quality by themselves.
Volunteering
Lo de las bath bombs
Companies donations:
Video Sanura.
Influencers collaborations:
@tamarachiunti (36.4), ivetteves (41.9K), thediaryofatravelholic (3K), nenissima13, mariluacevedo, makeupbymafer, paumoralc (47.8K), valeriachiunti, beatrizeugenia.
Video:
instagram.com/tv/CBE_drlneHA…
Government donors:
instagram.com/tv/CAd88vmHDBJ…
Certifications
Awards
Winner quote for La Fundente's slogan, a famous cheesecake store in Barcelona with more than 16K followers on Instagram.
Winners for two years in a row 👻
Side Projects
If you want to know where to eat in Barcelona, this is for you. 🤩