Save your beautiful one liners from the Try Catch Tower of Terror.

Think is an annual event hosted by IBM. This year my team and I were tasked with the creation of the digital experience for the event.

The delivery was divided into three phases, each with significant changes to the website.

1. Pre-event - During this phase, we focused on making the registration process as easy as possible while delivering relevant information about the themes that would be talked about during the event and the speakers.
2. Live - We partnered with other teams inside IBM to stream the live event right from our homepage, and as recordings became available we started serving them through an on-demand library.
3. Post-event - After the main Think event, there were smaller, focused, physical events around the globe called Think on-tour. During this phase of the website, we provided a hub for users to explore relevant Think on-tour events along with more on-demand videos and speakers.

The website was translated into 8 languages, and while it had 900+ pages during the live phase, this number quickly grew to more than 2000 during the Post-event phase.

I used NextJS, Contentful, Carbon Components, SCSS, and other tools during development.

Don't hesitate to reach out if you want to learn more about this project!

This is an award made for those that can't help but be around in a way that benefits the community, but more importantly, benefits Theo. For people that should probably be creators themselves, but for whatever reason just let Theo use their content.

• Led the development of unifying the app navigation, reimagining the experience for uses to query their data.

• Led explorations for components and interactions to improve Axiom's emerging design system.

• Led a migration from SCSS to tailwindcss, aiming to improve maintainability by focusing on locality of styles, keeping the styles of every component inline instead of in another file.