About
Hi, I'm Barry, a product designer and design lead with over 10 years of experience, based in Toronto. With a background in visual identity, I bring a craft-driven approach to creating human-centric digital experiences. Currently open to new opportunities.
Contact
Website
LinkedIn
Work Experience
2020 — 2022
Toronto
- Joined the leadership team at Willful to guide and advise the executive team on product and design strategy and to be the advocate for the end user
- Established and fostered DesignOps and organizational practices, introducing Notion as a company and department wiki to establish and document workflows and streamline processes
- Principle designer on major product releases such as our product expansion into Quebec, new features such as a new asset list document, new plan bundles, notifications and testamentary trusts flexibility
- Established a rolling UX research program to conduct regular semi-structured interviews and usability testing with existing and new users, ensuring constant user feedback, derisking releases and establishing UX benchmarks
2020 — 2020
Toronto
- Founding designer of a zero-to-one startup establishing visual identity, information architecture, design patterns and product strategy for Willful’s marketing website and web app
- Introduced usability testing frameworks for the initial and subsequent product launches and cultivated user-centric product and design strategy
- Designed project plan frameworks that align business and user goals, gather leading data, establish and track success metrics and employ user feedback
- Facilitated the launch of a redesign of the Willful platform that helped accelerate sales from 10k/month to over 200k/month within the first year
2018 — 2020
Toronto
- Visual Design lead on key projects including the Dicks Sporting Goods design system documentation website, Rangle.io responsive website and Zept's react native app
- Worked closely with the Director of Design and senior executives to establish DesignOps practices to improve our internal workflows
- Conducted interviews and usability testing with stakeholders and users
- Regularly met with and mentored two junior designers
- Delivered three lunch and learn presentations to the wider Rangle team with 100-150 participants
2015 — 2018
Toronto
- Established and improved user experience methodologies, introducing agile concepts and usability testing to outdated waterfall practices
- Lead the design for key accounts such as Aviva Canada, Deloitte and Sun Life Financial
- Mentored junior designers and design interns
Certifications
Education
2003 — 2007