Finally got my portfolio updated: imbarinov.com
About
I strive for turning complex things into intuitive and thoughtful ones.
Work Experience
Shaping the future of digital skincare startup Lóvi, Palta-funded. I do all things design-related in a startup mode:
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Individual contribution on the whole scale of App & Web Product Design
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Cross-company collaboration
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Art-direction
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Design management of our small team
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Rebranding execution & management
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Design studios' negotiations
I was responsible for art-directing and designing web for a biggest social Q&A service in Russia with over 50M MAU in peak and 50K high profile experts.
Managed to launch 2 major desktop&mobile redesigns resulting in x2 user timespent, x5 ad-revenue increase and x10 high profile experts activity growth.
Besides that I was a part of a group that implemented a Self-Isolation Index at the beginning of COVID-19.
I was leading a group of designers working on B2B online banking. As a designer I was primarily focused on product design & UX research for the part specified on loan products.
I was able to build a wholesome experience for corporate clients which resulted in +350% YoY growth in loans issued.
By that time Looi was one of the Top-10 design studios in Russia. I was primarily responsible for a design of "Sberbank Investor" app for the biggest bank in Russia. Besides that I worked on projects for Alfa-bank and multiple crypto startups.
Side Projects
Created an archive of Russian independent media sources with 980000+ articles saved from oblivion
Created the website for a database of social, cultural and scientific initiatives of Russian-speaking communities around the world opposed to the war in Ukraine