During my time at Ornio, I led an effort to design a brand and visual identity for a digital product called UUPLOAD — an in-house hosting application, representing an easy and secure way to exchange files between partners, customers, and users. I wanted UUPLOAD to stand out and reflect trust, security, and user-friendly functionality through a clean and modern look.
Logo Idea
For the UUPLOAD identity, I aimed for a friendly, approachable, and strong logo that reflects boldness and trust in a simple way. The idea was to apply FORM + FUNCTION as principles to the "U" mark while keeping it minimal & expendable.
With carefully hand-selected colors I aimed to present UUPLOAD identity in a safe and trusted way. Blue is the helper, the friend in need, it is a giver, not a taker. Dark Blue builds strong & trusting relationships. Orange is the perfect complement to the Blue color and stimulates two-way interaction between people.
Results
The key point was to achieve a visual identity that reflects personality and character. A simple and minimal approach of what UUPLOAD could be to create a stronger reflection in file security.