Digital Product Designer in Novi Sad, Serbia


Goran is a versatile product designer with 12 years of experience in the design industry, offering a unique blend of skills and expertise. With a strong foundation in UI/UX design, Front-End Development, business analysis, and project management, Goran excels at orchestrating successful projects from inception to completion.

What sets Goran apart is his no-code expertise, allowing him to overcome daily obstacles in the creation of outstanding digital projects. By leveraging his proficiency in no-code tools, Goran streamlines the development process, eliminating the need for manual coding and delivering efficient and high-quality solutions.



Discover Athos, a clean and elegant Framer-built template tailored for UX designers. Boost your portfolio with its structured case study layout and captivating animations.

Work Experience

2016 — Now
Design Director at Nicey Consulting
Novi Sad

• Led UX/UI design and front-end development projects for diverse clients, delivering visually appealing and user-friendly digital interfaces.
• Created wireframes, interactive prototypes, and high-fidelity UI designs, implementing them through front-end development using HTML, CSS, and JavaScript.
• Collaborated closely with clients, stakeholders, and development teams throughout the design and development process, providing seamless integration of design and code.
• Translated business goals and user needs into effective design solutions, ensuring alignment between design and development efforts.
• Applied design thinking methodologies to solve complex problems and enhance user experiences, leveraging front-end development skills to bring designs to life.
• Conducted comprehensive user research, including interviews and usability testing, to gather insights and drive design decisions.
• Presented design concepts and technical implementations to clients, effectively communicating design strategies and justifying design decisions.

2023 — 2023
Lead Product Designer at OmniSafe
Düsseldorf, North Rhine-Westphalia, Germany

• Led UX/UI design team at Omnisafe, a German insurance company as Product Designer and UX/UI Department Leader.
• Orchestrated stakeholder communication and collaboration with developers to ensure seamless project progress.
• Spearheaded the creation of a scalable design system, optimizing design efficiency and consistency.
• Successfully designed and conceptualized an internal CRM tool within a demanding timeframe.
• Positioned the CRM tool for future market expansion, targeting external insurance companies for potential adoption.

2021 — 2023

• Orchestrated and managed the design department, ensuring that all projects were executed with precision.
• Facilitated Design sprints to ideate and develop cutting-edge solutions for our clients.
• Collaborated closely with Product Department to deliver exceptional outcomes and seamless user experiences.
• Worked closely with Development department until the end of process (production)

2019 — 2021

• Developed and implemented a comprehensive design system to improve the user experience.
• Conducted regular user testing, resulting in continuous improvements of our product.
• Mentored and led a team of junior designers, fostering their growth and development.
• Collaborated closely with developers to ensure seamless integration of design and functionality.

2011 — 2015