ayse sena sahin

ayse sena sahin

Sr. Brand and Product Designer in Istanbul

About

Hi, I'm Ayse Sena, a multi-disciplinary visual designer with over 7 years of experience. Currently, I work as a Senior UI Designer, where I create digital products, websites, and experiences across a wide range of sectors.

My passion lies in problem-solving through data, designing aesthetically pleasing yet functional screens, and enhancing people's daily experiences.

**There are other projects which can not be shared right now due to privacy agreements.

Work Experience

2022 — Now
Istanbul

• Responsible for creating visual elements (icons, illustrations, tables, buttons, typography, and colour schemes) that aligned with brand identity and functionality.

• Produced wireframes, high-fidelity screens, and mockups for various platforms.

• Designed consistent interfaces with custom icons and illustrations.

• Ensured responsive desktop, mobile, and tablet design with interactive elements.

• Developed design documentation, style guides, and design systems for consistency.

• Conducted usability testing, and gathered user feedback for iterative improvements.

• Worked closely with developers and stakeholders, staying updated on UI/UX trends.

Clients: Figopara, Sosyal Zincir, Trebellar, Gastromind, Two Boxes, Reform, ForInvest

#graphicdesign #webdesign #uxresearch #branding #wireframing #userexperience #UIdesign #UXdesign #designsystem #responsivewebdesign #presentationdesign #mobildesign

2020 — 2022
Istanbul

• Conceptualized and designed both offline and online campaigns, animated visuals, and landing pages for Paraşüt and Paraşüt Atlas.

• Took charge of a custom website project from wireframing to a successful launch, incorporating custom icon sets, interaction design, and illustrations using Figma. Conducted usability tests with the UX team.

• Collaborated with stakeholders and content writers to develop creative ideas for digital and print media, aligning designs with business objectives using customer insights.

• Efficiently managed a high-volume workload with strict deadlines.

• Produced custom 2D explainer videos, handling everything from storyboards to animation, for Paraşüt and Paraşüt Atlas.

• Redesigned brand identities for both Paraşüt and Paraşüt Atlas to stay updated with new trends.

• Organized photoshoots for the "Mutlu Patronlar" concept and actively participated as an art director during the photo sessions.

• Designed the logo and brand identity for Mikrogrup, consolidating Mikro, Zirve, and Paraşüt into the second-largest enterprise application software company in Turkey.

#graphicdesign #illustration #animation #visualcommunication #UIdesign #branding #presentationskills #marketing

2019 — 2020
Art Director at Protel
Istanbul

• Designed campaign visuals for both Protel and Simpra brands.

• Collaborated with the team to redesign web projects and provided web design requirements, including inner pages, banners, icons, etc.

• Led the creation of concept designs for social media platforms.

• Produced illustrations, motion graphics, visual identities, infographics, and more.

#graphicdesign #uidesign #branding #visualcommunication #animation #illustration

2017 — 2019
Art Director at Unusual Enterprise
Istanbul

• Responsible for all creative visuals for digital channels and printed media for brands, including Kaspersky Lab, VitrA, KolayIK, Koalay.com, Netaş, and as well as brands that are part of Unusual Enterprise, such as B2press, Unusual Coffees and Unusual Office.

• Work included logo design, branding, editorial design, illustration, menu design, packaging design, printed media, motion graphics, web design, and social media design.

• Developed creative ideas in collaboration with team members.

• Led design projects and developed visual concepts for each brand following their needs and visual guidelines.

#graphicdesign #uidesign #branding #visualcommunication #animation #illustration

2014 — 2015
Jr. Designer at Adinteractive Istanbul + London
Istanbul

• Created print materials such as billboard posters, event invitations, and certificates for MasterCard.

• Supplied web design elements including icons, banners, sliders, and inner pages. Designed prototypes for projects like istanbul.com, Dunyagoz, LAV, Elvan, and Sompo Japan.

• Produced social media posts for Citroen and Adinteractive.

• Established the visual identity for Adinteractive and created illustrations for various projects.

#graphicdesign #uidesign

Awards

2017
Highest Ranked Student from Marmara University

I graduated as the highest-ranked student from Marmara University's Faculty of Art Teacher Education. GPA: 3,67/4.0

Volunteering

2017 — 2017
Brno, Czechia

I have participated in a social responsibility project of AlESEC in Czechia to represent our country's social and cultural standing.

Education

2013 — 2017
Bachelor of Arts - BA, Faculty of Art Teacher Education & Graphic Design at Marmara University
Istanbul

Graduated with the highest-ranked student degree.

2015 — 2016
Bachelor of Arts - BA, Bachelor of Arts - BA at Jan Evangelista Purkyně University in Ústí nad Labem
Czechia

Erasmus exchange programme for two terms.

Contact

LinkedIn