Spearheaded a comprehensive brand design project for Grocery to Market (G2M), a platform revolutionizing the grocery shopping experience, encompassing the creation of a cohesive visual identity and branding strategy.

Conducted thorough consultations with the G2M team to understand project objectives and define the brand's strategic direction, resulting in the development of a compelling brand narrative and visual identity.

Utilized a blend of design thinking methodologies and creative expertise to craft a distinct brand identity that resonated with G2M's target audience, culminating in the successful rollout of the new brand across various touchpoints.

Worked on qualitative research initiatives to gain insights into consumer preferences and market trends, informing strategic design decisions and ensuring alignment with G2M's market positioning.

Conducted a competitive analysis to identify market opportunities and differentiate G2M from competitors, contributing to the development of a strong and distinctive brand strategy.

Created user personas to deepen understanding of G2M's target audience and inform strategic brand positioning, resulting in tailored design and messaging solutions that effectively addressed consumer needs and pain points.

Demonstrated exceptional design and strategic proficiency, leading to the retention of my services as a graphic designer by the G2M team following the successful completion of the brand design project.

Conducted research on design trends within the cleaning service industry to inform the direction of the brand identity.

Utilized research findings to develop a unique design direction that balanced industry norms with innovative elements to create a standout brand identity.

Designed the logo and created guidelines for color usage and typography, incorporating input from client meetings to ensure alignment with their mission and target market.

Presented multiple design directions to the client, facilitating discussions and decision-making to finalize the brand direction.

Compiled all design elements and guidelines into a cohesive style guidelines/brand guidelines document which was shared with the client.

Collaborated with the web design and development team to ensure the website design was consistent with the established brand identity.

Completed an intensive course covering foundational principles and practical applications in UX/UI design, gaining proficiency in Figma, prototyping, and design systems and interfaces.

Successfully executed individual and group case studies, including the development of an events scheduling app, with a personal case study published, showcasing expertise in design methodologies and problem-solving approaches.