Designer in Brooklyn, She/Her
Design intuitive & visually compelling NFT marketplaces for brands such as Hello Kitty, Care Bears, Star Trek, Nickelodeon & Paramount Plus. While working cross-functionally between product, creative and engineering teams to build industry leading user experiences.
RECUR is a technology company that designs & develops dedicated branded experiences that allow fans to buy, collect, and re-sell digital products and collectibles (NFTs).
Develop & design full branding systems & marketing materials for luxury businesses such as digital ads, full page websites, social media content, deck presentations, logos & blog writing. As well as maintain website maintenance, SEO, & analytics.
Working with various clients to create a variety of collateral. Deliverables ranging from website building, illustrations, logos, animations, & flyer design, 3D art — projects are concepted to align with clients needs & budget.
Manage & lead a global team of interactive designers, supervising the daily output of work, providing direction, mentorship, & guidance through out pre-sale & post-sale development. Scheduled weekly 1x1s to assure team growth & project progress. While designing & ideating new products to offer & continuing to expand/optimize on the existing ones.
Provided weekly creative insights reports on live & completed campaigns. Analyzed ad creatives for areas of improvement to optimize & increase overall performance & meet KPIs. Delivered a bi-weekly newsletter on the team’s findings & creative work.
Design & build disruptive & immersive experiences for mobile/desktop as custom display ads & full page web experiences that live on VICE & R29 platforms. Main focus includes creating UX mocks for pre-sale pitches & building interactive experiences within Celtra and Ceros.
Conceptualize, animate & program HTML5 advertising including Rich Media, Dynamic Creative & desktop/mobile Standard Ads.
Developed promotional material for concerts, festivals, film & special events to be used digitally on social media & for print. Also updated & maintained company Wordpress blog weekly.
Instruct the After School Matters Visionaries apprenticeship for Erie House teens ages 14-18 on the basics of Digital Media, including Adobe Suite software.
BFA in Graphic Design