Axel Herrmann
Product Designer & Illustrator in Germany, He/Him
About
I hold an industrial design degree and launched my career in culinary design, conceiving restaurant concepts and crafting tableware and cutlery.
Evolving into illustration and graphic design, I freelanced in Saas before delving into product design in 2015. At Egoditor, later acquired by Bitly, I molded the original brand and product at www.qr-code-generator.com.
In 2018, I joined Pitch (www.pitch.com), initially focusing on the brand and website, then transitioning to product design. I helped shaping the way users create, edit and collaborate on presentations; enhancing presentation delivery with effective sharing, recordings and a delightful viewing experience; and streamlining performance visualisation through analytics.
Work Experience
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Shaping the brand and website (until November 2018).
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Working on the Pitch editor and collaborative features to equip users with the tools they need to get their work done.
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Rethinking and designing how presentations are shared and consumed (Pitch Player).
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Allowing users to expand and enhance their storytelling with the introduction of recordings and making it even more immersive with a focus effect.
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Redesigning the sharing flow and enabling users to get insights on how their shared presentations have performed with analytics.
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Conceiving and designing upsell incentives (Product Growth) within the realm of presentation sharing and analytics.
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Creating a hub inside of Pitch that gives an overview of all shared presentations and their general performance
Designing the core product while leading the design team:
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Redesign and expanding the QR code suite
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Designing customisable micro landing pages (new QR code types)
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Design feature pages for new QR code types
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Scaling the design team
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Managing and guiding the design team
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Supporting animation efforts with visual assets
Shaping the brand and the free product of the QR Code suite:
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Redefining the core brand
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Brand illustrations
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Icon design
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Website design
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Redesign of the free QR code editor
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Illustration for print
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Illustration for web
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Logo design
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Icon design
Focussing on design in context of culinary experiences:
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Restaurant concepts
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Table ware
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Cutlery
Side Projects
Writing about dining experiences and food culture, mostly focusing on Michelin-starred restaurants. Participating in events for chefs to rethink dining and come up with new ideas and dishes and culinary concepts: Cook Tank and Sweet Tank. 2009-1025