About
Designer & Developer based in London, United Kingdom, currently working as a Creative Developer at Shoreditch Design.
Work Experience
Joined the studio as a designer and creative developer, focused on designing and building websites on Webflow, Wordpress and Framer - with motion design, micro-interactions, CMS architecture, and marketing integrations, and libraries such as GSAP, Swiper, Barba and Lenis.
Conducted product research for the web application for a social network start-up, working closely with collaborators to explore visual design and new product features, and developers on high fidelity prototypes.
Education
Master of Science; in Human-Computer Interaction
Bachelor of Engineering; in Electronics and Computer Science
Projects
Conducted user interviews and ethnographic studies on a Michelin restaurant floor to understand and analyse the use of point of sale system on fine dining floors. Gathered insights, derived patterns, and proposed design recommendations to be considered while designing future systems, supported by research data and existing academic literature; published as a research paper under my Master's Thesis.
Collaborated with a specialist autism training centre in Chennai, India, to design and develop an app to help teachers train children with Autism, as my final year engineering project. The project involved discovery, research, and design, where we came up with a novel approach for language therapy, after conducting field research, user interviews and academic reviews. The app was then designed following Material Design Guidelines, and developed for Android in Java and Android Studio IDE, and launched on Google Play Store.
Volunteering
Founded and led Project Pattra, an initiative by the student chapter towards sustainable change, by recycling used paper for a stationery product line. Conducted Market Research and Analysis, Logistics, and Product Ideation. Trained and employed 10+ unskilled labourers in the Tirusulam slum. The project went on to win Enactus Nationals, 2022 as an Early-Stage Project under the leadership of the junior batch.
Led the team of Marketing, Design and Social Media, responsible for the publicity and marketing of all events at TEDxVITChennai. Worked on online events and follower engagement, amassing a combined following of over 3000+. Licensed and hosted the ‘TEDCircles’ event, a discussion forum curating talks from TED globally, with a total of 4 monthly sessions and 100+ participants; as part of external marketing.
Supervised marketing and registrations of events hosted at the SPIE Fest, the chapter's flagship event, registering footfall of 250+ participants in various technical and non-technical workshops and events. Organised club meetings and managed members as part of the Core Committee.