Work Experience
2024 — Now
SF
• Created and managed comprehensive brand identities, including logo design, color schemes, and typography.
• Designed and developed social media graphics and print materials, such as banners, stationery, and promotional items.
• Led the design and user experience for web applications, ensuring intuitive and visually appealing interfaces.
• Designed and implemented responsive websites using Framer, optimizing for performance and user engagement.
2021 — 2022
Pakistan 🇵🇰
- Planned and executed integrated marketing campaigns for Graana, Pakistan's leading real estate portal.
- Managed a diverse team encompassing designers, content writers, community managers, animators, and content creators, ensuring punctual and high-quality delivery of marketing initiatives.
- Orchestrated nationwide launch of Graana through a comprehensive and integrated marketing campaign.
- Developed an efficient design system for Graana's digital and offline assets, establishing and maintaining consistency and coherence across all brand touchpoints.
- Led multiple campaigns aimed at cultivating brand equity and driving sales, resulting in a remarkable increase in brand awareness and customer acquisition.
- Collaborated closely with the product team, enhancing the user interface of Graana's mobile application, which led to 20% boost in user engagement and retention rates.
2020 — 2021
Pakistan 🇵🇰
- Managed a cross-functional team of designers, copywriters, and production artists, ensuring the punctual delivery of high-quality creative assets.
- Directed photoshoots, video shoots, and various production activities to maintain consistent branding and messaging across all communication channels.
- Reviewed and approved all creative materials, providing constructive feedback and guidance to team members when necessary, resulting in enhanced creative output and brand alignment.
2019 — 2020
Design Lead at Graana.com
Islamabad 🇵🇰
- Spearheaded and managed a team of 10 designers to handle diverse design projects encompassing digital, print, social media, magazine, and mobile app platforms.
- Oversaw the successful execution of design initiatives, ensuring adherence to strict timelines and quality benchmarks.
- Optimized design workflows, resulting in a 15% reduction in project turnaround time, enhancing overall efficiency.
- Effectively juggled multiple concurrent design projects, showcasing strong organizational abilities.
- Strengthened brand identity and consistency across all design touchpoints, bolstering the brand's market presence.
2018 — 2019
Islamabad 🇵🇰
- Spearheaded end-to-end brand development, encompassing branding and the creation of printing and catalogue artworks.
- Devised and executed a highly effective social media strategy, crafting engaging content across all digital channels.
- Proficiently generated artwork and executed graphic design tasks using Adobe Creative Suite, ensuring top-notch quality.
- Collaborated seamlessly with content team to produce collateral for partners and telecommunications companies.
- Designed a substantial volume of banners based on key artwork, demonstrating a keen eye for visual aesthetics.
- Produced compelling content for the digital marketing team, driving brand awareness and facilitating customer acquisition.
Education
2022 — 2023
Glasgow 🏴
2014 — 2018
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