Ashwin van Vugt–Murli

Ashwin van Vugt–Murli

Design- and Creative Director in Amsterdam, He/him

About

I design brands, products and stories

Projects

2024

An annual report with a heavy editorial layer for the leading publishers in Europe. Concept and design for the on- and offline version.

2024

The biggest video-agency in the Netherlands became a group, so they needed an identity system that allowed them to retain personality but guaranteed consistency at scale.

2023

A rebrand for a manufacturer of air cargo products that has been around before commercial airplanes were invented.

2023
Onefit Rebrand (unused) at Urban Sports Group

Onefit is an app that allows you to book sports classes without being a member of a specific gym. The rebrand was shelved by the mother company, that decided to consolidate everything under the same name (Urban Sports Group)

2023
Real Estate Branding at BPD

Branding for real estate projects in the Netherlands.

2023

Naming, branding and digital design for a now consolidated storage company.

2022
Seasonal Campaigns at Boels

Campaign identity and concepts for biggest rental company in the Netherlands.

Work Experience

2020 — 2023
Co-founder/Head of Creative at MIX
Amsterdam
2019 — 2020
2017 — 2019
2014 — 2017
Art Director/UX Lead at Wayne Parker Kent
Amsterdam
2013 — 2014
2009 — 2012
Designer at Freelance
Amsterdam
2007 — 2008