Ashley Fan
UX designer, she/her/hers
Work Experience
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Spearheaded the redesign of the recommendation section for ‘Embark’ (SaaS web enterprise tool), improving 20k+ new-hires satisfaction rate from 60% to 85%.
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Worked with PMs and designers to define and achieve business goals, iterated prototypes through 3 agile design sprints based on group design feedback.
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Integrated and leveraged 3+ UI pattern variations into the Amazon design system and component library, estimated to be used over 30k+ times by Amazon designers.
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Communicated designs to developers through mockups and performed WCAG accessibility and quality assurance tests to ensure consistency with the visual guide.
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Designed and shipped onboarding web experience from 0 to 1, including wireframes, storyboards, journey map, and high-fidelity prototypes, for the B2B internal promotion platform ‘Promote’, enhancing 300k+ managers’ task completion rate by 40%.
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Hosted weekly design workshops to advance internal UX critique processes and presented the final design work to 30+ peers and 10+ design leaders.
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Conducted 10+ usability testings and comparative analysis independently, leveraged data-driven findings to analyze manager’s needs and define user insights.
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Redesigned the iOS mobile app, Tencent Future Classroom, to enhance the STEM education experience through gamification for 4,000+ children, resulting in a 5% increase in Daily Active Users.
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Created design system, persona, user flows, information architecture, and wireframes based on feedback from 5 in-depth focus group interviews and card sorting.
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Supported the Art Director by creating visual assets, including 2D icons, logos, and posters for social channels, resulting in a 50% increase in user engagement.
Projects
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Designed, prototyped, and tested MiniSynth, an Android music educational web app for refugee children, obtaining 10k+ user engagements on its launch day and maintaining 200+ Daily Active Users to date.
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Obtained sponsorship by Samsung and partnered with MIT D-lab and YSAT to align refugee's problems and needs.
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Established a visual design system and communicated design features, including dark mode, sound beats visualization, and file saving to developers in a fast pace environment via HTML5, CSS3, Javascript, and Github mocks.
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Built an AR user interface for the NASA SUITS challenge, a NASA User Interface design competition, to aid astronauts in completing lunar missions.
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1 of 10 finalists teams selected to usability test at NASA Johnson Space Center. Presented the final design at NASA, and took lead of 22 engineers and designers.
Awards
Education
BFA Industrial Design, Minor Computation, Culture & Society | 3.8/4.0 | Honors Student
Courses in Computer Science and Human Factors