
Lets catch up
About
UX design leader with 10+ years cross-disciplinary expertise, including 4 years in B2B SaaS. Simplified complex systems, boosted engagement. From jeweler's son to digital craftsman, I polish pixels like gems. Let's elevate your product!
Projects
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0-1 Product Design
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AR for Social good
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Coined term "what is your University/Company BH (Behavioural health) rating?"
Cofounded The Transcend as a service business to provide B2B and B2C Immersive media services. This led me to build a team of 15+ interdisciplinary experts included creative directors, composors, game designers, editors and landed us to build amazing work for government tourism departments, real estate agencies and many more.
Side Projects
A platform for HGV fleet companies to monitor, analyze and retain operational activity about the status of their trucks.
As a design research associate,
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Spearheaded the UX/UI design for a minimum viable product (MVP) version of both Android and iOS apps, incorporating user feedback from 20+ beta testers to enhance usability and engagement.
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Managed the development of core IP, now patent-pending, and supported the launch of trucker app among 50+ users in June 2022
Features
Work Experience
In my role on the SwiftAMS project, I was responsible for a wide range of design-related tasks, including branding and product design (Web app). Additionally, I play a key role in business development, sales, strategy, and partnerships, which are essential to the success of the project.
At Cuemath, I played design algebra, multiplying our team by 5 and adding a 45% boost to our marketing effectiveness. I divided email creation time by 96, turning 2-day projects into 30-minute sprints. Our brand recognition graph went exponential, shooting up 80%. I even found the perfect equation to streamline workflows, solving for X (where X = delivery time) and reducing it from infinity to 2-3 days. Who said designers can't do math? I proved that good design + smart strategy = edtech success!
Ever played design ninja? That's me at DaaZana, crafting an app that lets people report workplace baddies anonymously. We hit 500+ downloads faster than you can say "HR nightmare" at Leeds Uni. I led 10+ user-testing squads, birthing 3 stealthy login moves that'd make 007 jealous - no name, no number, no email, no problem! Then, I geo-fenced 500+ sites quicker than you can map your office snack routes. We went from zero to hero in 1000+ locations across UK, US, and IN. Oh, and I coined the term "BH Rating" - it's like Yelp, but for workplace behavior. Who knew making workplaces safer could be so thrilling?
Picture this: I co-founded a creative coven of 10 tech wizards, conjuring mind-bending VR, AR, and XR spells. We teleported 500k+ tourists to 5 state wonderlands without a single delayed flight or lost luggage. At the Ujjain Maha Kumbh Fair, we threw a virtual party for 500,000+ guests, making headlines faster than you can say "Om."
But wait, there's more! We turned the Reserve Bank of India Museum into a time machine, letting visitors touch ancient coins (virtually, of course). Suddenly, history buffs were hanging around 50% longer - turns out, time flies when you're fondling virtual rupees!
From London to Berlin, we made India so incredible, even our pixels got jet lag. Who knew VR could be the ultimate travel agent?
Imagine Indiana Jones with a sketchpad - that was me, leading a band of 3 history-hunting interns through the architectural jungles of India. We turned the Citadel of Amer into a 200+ image blockbuster, making UNESCO reviewers binge-watch our dossier.
At Fort Gagron, we played heritage detectives, cracking the code for UNESCO World Heritage status faster than you can say "ancient stones." Then, we went full 'Time Team' on Punjab's forts, uncovering their secret Roman pen pals and convincing 10 tough-as-nails historians it wasn't just a conspiracy theory.
But wait, there's more! We invented "Google Earth: Ancient Edition," analyzing 500+ UNESCO sites with a 360 cubit measuring tape. Who knew you could time-travel with satellites? By the end, I'd cloned myself into 3 more research ninjas. History never looked so hip!