```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FUssAroP6YdeM8bylh0WXn0yGyA23%2F6UODAtdxBSz5nFTl8URA%2Fd492da1d-8c6d-49f3-b2f4-ae20a0aefb99.png?alt=media&token=8465b9d9-bfab-41e2-a80e-0ba22ab9e043","id":"d492da1d-8c6d-49f3-b2f4-ae20a0aefb99","width":1920,"height":1080,"filename":"vision_pro-red-v.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FUssAroP6YdeM8bylh0WXn0yGyA23%2F6UODAtdxBSz5nFTl8URA%2F8d5292c2-a12f-4c0c-b51f-8afdeece92d2.png?alt=media&token=97475f06-67b6-493f-b8d2-8203c8b269cd","id":"8d5292c2-a12f-4c0c-b51f-8afdeece92d2","width":1920,"height":1080,"filename":"vision_pro-red-v1.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FUssAroP6YdeM8bylh0WXn0yGyA23%2F6UODAtdxBSz5nFTl8URA%2F4a4a2a5c-0880-41cd-b55f-1ed900bd7302.png?alt=media&token=fd172bce-dbb6-4afc-b15f-f9f51627036a","id":"4a4a2a5c-0880-41cd-b55f-1ed900bd7302","width":1920,"height":1080,"filename":"vision_pro-red-v2.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FUssAroP6YdeM8bylh0WXn0yGyA23%2F6UODAtdxBSz5nFTl8URA%2F14d7c84c-7e6a-40e1-bc3d-f8e4c6caec39.png?alt=media&token=9aa36937-5473-4b82-9a77-fca2302b7040","id":"14d7c84c-7e6a-40e1-bc3d-f8e4c6caec39","width":1920,"height":1080,"filename":"vision_pro-red-v2ao.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FUssAroP6YdeM8bylh0WXn0yGyA23%2F6UODAtdxBSz5nFTl8URA%2F585a3818-c32e-4c0e-a232-f9800de3d06a.png?alt=media&token=227de975-d5de-4229-a22e-83162fdd2354","id":"585a3818-c32e-4c0e-a232-f9800de3d06a","width":1920,"height":1080,"filename":"vision_pro-red-v3.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FUssAroP6YdeM8bylh0WXn0yGyA23%2F6UODAtdxBSz5nFTl8URA%2Fc42e339a-1365-41f9-a94a-8fa9decfea95.png?alt=media&token=63a1877a-960f-4ff4-b54d-dd532087fad9","id":"c42e339a-1365-41f9-a94a-8fa9decfea95","width":1920,"height":1080,"filename":"vision_pro-red-v3ao.png","type":"image/png","caption":"","border":false}]}
```

3D + material + lighting + camera, designed by me in Blender.

Apple  Vision Pro (RED) concept

## Hello World!

I wonder how these look live?

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FUssAroP6YdeM8bylh0WXn0yGyA23%2FHvEi3dhEJsVcFIhHFDZS%2F8d59d02e-6e93-473a-bf2d-57c06aa62c05.jpg?alt=media&token=b629cc52-0d30-4f97-a544-20f7113fb59b","id":"8d59d02e-6e93-473a-bf2d-57c06aa62c05","width":3200,"height":1800,"filename":"test1+2-glasscube.jpg","type":"image/jpeg","caption":"","border":false}]}
```

Is this the best place to share quick thoughts?

We'll find out...

see yah soon—art

This is a test.

### A personal brand is very important, even more so today than say a few years ago. I admit I haven’t spent as much time on mine as I should have, so I’m relieved to announce to absolutely noone that Indieby (ix) is now **ifthis**.

\
Indieby was great, i loved creating this brand. At the time, I was really busy with film stuff. I was on the set of both *[Certifiable Series](https://www.youtube.com/@certifiableseries)* and spin-off *[This IS Showbiz](https://www.youtube.com/@certifiableseries)*, having small roles in a few of my friend’s indie films, learning 3D animation and VFX, and writing my first short script heavily influenced the creation of IX.

> *I saw a need in the market, and started to design and build for it,\
> the domain was ix.watch, so the user's urls would be **.watch/art***

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FUssAroP6YdeM8bylh0WXn0yGyA23%2FXgUt068m6RqxXTFqJCWz%2Ff64b238f-4c63-4257-878d-f6460adf7e8a.png?alt=media&token=38353dd3-d2f5-4694-b58e-9ce7e48f0d87","id":"f64b238f-4c63-4257-878d-f6460adf7e8a","width":1905,"height":876,"filename":"CleanShot 2024-02-15 at 12.05.18@2x.png","type":"image/png","caption":"Pause, Play, IX –Indieby","border":false}]}
```

I was hanging out with only indie film makers, talking about the usual struggles of making a low-budget film; distribution, design, display. I saw a need in the market, and started to design and build for it.

Having founded a nano-SaaS [Coppr](https://sn.ifth.is/coppr), I learned to build a membership platform + user dashboard with nothing more than a few nocode tools + some python and js nodes interjected somewhere in between. So I thought, *I'll build something like a local sxsw,* see the **ix** homage now?

I would provide my friends with a platform to elegantly display their films and other works, that they could easily self manage.

The discord would've been a community of makers, creators, filmmakers, and niche freelancers studying the art and economics of content, sharing their work while hiring each other for projects.

The domain was ix\*\*.watch\*\*, so the user's urls would be **.watch/art**.

That was a glorious vision, and one not lost. \
I'm still going to continue building IX, just now under something like:\
— *watch.**ifthis***/project-catchphrase (wip).

The name **ifthis** is not only an homage to one of my favorite principles of structured [computer programming](https://en.wikipedia.org/wiki/Conditional_(computer_programming)); `IF-THEN-ELSE` Statements, but something i say a lot; *what if this were true...*, embodying the notion of exploring possibilities and outcomes. so out of that came *ifthis*.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FUssAroP6YdeM8bylh0WXn0yGyA23%2Fi-found-my-brand%2F6eaa146c-ae49-4e64-b2e5-3f8edf51f868.png?alt=media&token=740484c7-12ca-4b1a-b11e-44f112a46cfd","id":"6eaa146c-ae49-4e64-b2e5-3f8edf51f868","width":1600,"height":800,"filename":"ifthis.png","type":"image/png","caption":"","border":false}]}
```

➥ root domain slaps: [ifth.is](https://ifth.is)

➥ sub domains are just as great, eg: sn=shortname, perfect shortlink and makes you think: **sn.ifth.is/art;** another is **what.ifth.is** to support the newsletter web page, etc.

➥ branched names are so brandable, *ifthis films*, *ifthis design, etc.* are all so clean and simple to understand.

➥ simple brand identity \
i'm going to design the identity to be as *basic* ☺︎ and effective as `IF-THEN-ELSE` is, thinking a greige base, dark grey supporting my favorite color: #BDFA14.

➥ I have been writing a few posts for my upcoming newsletter; \
working title ***if this, made logic**.*

➥ I'll also be rebranding the *How I do This* podcast to ***What if this?*** with an accompanying new, shorter more agile format.

**Extend read** as to why i love the name ifthis so much:

Its minimalistic in concept, allowing for complex logic to be encapsulated within clear, conditional blocks. From the most *basic*

```
If stock=0 Then message= order new stock 
Else message= there is stock 
End If 
```

–to something more complex like a function that calculates the escape velocity from a celestial body given its mass and radius using 3 lines of Python code:

```
def escape_velocity(mass, radius): G = 6.67430e-11 # Gravitational constant in m^3 kg^-1 s^-2 return (2 * G * mass / radius) ** 0.5 
```

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FUssAroP6YdeM8bylh0WXn0yGyA23%2FXgUt068m6RqxXTFqJCWz%2Fb87e66a9-8a74-4f93-9c47-e7b318e9ab80.gif?alt=media&token=70f5c130-0e5b-46fb-985a-a59cbca4111c","id":"b87e66a9-8a74-4f93-9c47-e7b318e9ab80","width":800,"height":800,"filename":"CleanShot 2024-02-12 at 17.46.40.gif","type":"image/gif","caption":"","border":false}]}
```

With that... see you on the moon. 🚀

Until the next one, art.

I found my Brand

## My decade long battle-tested toolkit. ⫹⫺

> Updated 4/17/24
>
> This is the full list  of apps I am currently using as a product, film, sound, 3D, motion, brand and web Designer.
>
> Hope this helps someone create something cool today. ☺︎

*Reposting from [Andy's post](https://read.cv/andy/app-defaults-2023).*

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FUssAroP6YdeM8bylh0WXn0yGyA23%2FnOCFrvD2pwKhm9OUAoTu%2F3f1cc5d1-326b-4362-8d2f-6ac54fe3b537.png?alt=media&token=a8415164-2e94-434f-b008-d14b7970a3b6","id":"3f1cc5d1-326b-4362-8d2f-6ac54fe3b537","width":1920,"height":1152,"filename":"Art's Default Apps 2024.png","type":"image/png","caption":"Icons: Darkest iOS App Icons, Frame: Raycast App Icon Template linked in footer. ♥︎","border":false}]}
```

> ### *Btw: If you need any assistance implementing any of these tools into your workflow, let’s jam: **[cal.com/seabra/brainstorm](https://cal.com/seabra/brainstorm)***

---

### **Productivity & Organization**

* Launcher, Clipboard, Emojis → [Raycast Pro + AI](https://www.raycast.com/pro)

* Browser → [Arc](https://arc.net/)

* Second Brain → [Rewind](https://www.rewind.ai/)

* Notes → Voice Memos + [Notion AI](https://www.notion.so/product/ai)

* Read It Later → [Save to Notion](https://www.savetonotion.so/)

* To-Do → [Linear](https://linear.app/)

* Automation → [Make](https://www.make.com/) + [Pipedream](https://pipedream.com/)

* Calendar → [cal.com/seabra](https://cal.com/seabra)

* Contacts → Apple Contacts + [Notion Database](https://www.notion.so/help/intro-to-databases)

* Word Processing → [Notion Docs](https://www.notion.so/product/docs)

* Spreadsheets → [Notion Table View](https://www.notion.so/help/tables)

* Mind Mapping → [Miro](https://miro.com/app)

* Presentations → [Tome](https://tome.app/)

* Shopping Lists → Shared Apple Notes

* Meal Planning → outsourced to gf + mother ☺︎

* Budgeting → [Notion Budget Templates](https://www.notion.so/templates/category/budgets)

* Personal Finance → [Card](https://www.apple.com/apple-card/) + [Mercury](https://mercury.com/)

### **Creative Production & Design**

* Editing → Film: [Davinci Resolve](https://www.blackmagicdesign.com/products/davinciresolve), Photography: [Photoshop + Lightroom](https://www.adobe.com/creativecloud/photography.html)

* 3D and Motion Design → [Blender](https://www.blender.org/download/) + [Spline](https://spline.design/)

* Sound Design → Film: [Soundly](https://getsoundly.com/) + [Arcade](https://output.com/products/arcade),

* Band Production: [GarageBand](https://www.apple.com/mac/garageband/) + [Untitled.stream](https://sn.ifth.is/jams)

* Screen Record → [Screen Studio](https://www.screen.studio/)

* Mobile Design & Prototyping → [Figma](https://www.figma.com/) +  [Play](https://twitter.com/createwithplay) + [Origami](https://origami.design/)

* Web Design → [Figma](https://www.figma.com/) + [Webflow](https://webflow.com/)

### **Development & Ecom**

* PM → [Linear](https://linear.app/)

* Code → [VS Code](https://code.visualstudio.com/)

* Ecom → [Stripe](https://sn.ifth.is/bean)

* Members → [Meberstack](https://www.memberstack.com/)

### **Communication & Collaboration**

* Mail Client → [Google Workplace](https://workspace.google.com/pricing) + [Simplify](https://simpl.fyi/)

* Chat → Band: Telegram, Int: WhatsApp, Family: Messages

* Community → [Discord](https://discord.gg/AtKawA2xBG)

* Writing → [what.ifth.is/writing-](https://what.ifth.is/writing-)

### **Media & Entertainment**

* News → [PerplexityAI](https://www.perplexity.ai/)

* Music → [Spotify](https://open.spotify.com/playlist/37i9dQZF1Fa1IIVtEpGUcU?si=efff9ec7852948c2), Band: [Untitled.stream](https://sn.ifth.is/jams)

* Podcasts → Spotify

* Gaming → [XBOX Cloud Gaming](https://www.xbox.com/en-US/play)

### **A tip and a few hat tips**

**Tip:** Discovered a neat trick while designing the thumbnail. While *pasting-to-replace* into a group with many layers, ﻿`Cmd + Shift + Right Click` on a Mac brings up this contextual menu for quick navigation to desired layer to replace. ☺︎

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FUssAroP6YdeM8bylh0WXn0yGyA23%2FnOCFrvD2pwKhm9OUAoTu%2Fe61f514a-5c98-47ca-ae7e-1eeaf88f1d30.mp4?alt=media&token=08a8cd70-4652-4a17-8329-5453c76a2d5d","id":"e61f514a-5c98-47ca-ae7e-1eeaf88f1d30","width":800,"height":330,"filename":"CleanShot 2024-02-19 at 14.03.47.mp4","type":"video/mp4","caption":"","border":true}]}
```

**Hat tips:**

* Icons: [Darkest iOS App Icons](https://bylokki.gumroad.com/)

* Frame + background: [Raycast App Icon Template](https://www.figma.com/community/file/1250056962645833804/raycast-app-icon-template?searchSessionId=lstbooff-uxwx9609mxj)

* Idea: [@andy](https://read.cv/andy)

I'll keep this updated if any changes are made.

\-[art](https://sn.ifth.is/art)

Art's Defaults Apps · 2024

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FUssAroP6YdeM8bylh0WXn0yGyA23%2Fz0qw3JBOfERCegU59SR2%2Fa33ef697-c2bd-4051-b277-0b1ada5c65f2.png?alt=media&token=bba173e8-46e7-4f59-850d-d485e5aaf870","id":"a33ef697-c2bd-4051-b277-0b1ada5c65f2","width":1920,"height":1080,"filename":"vision_pro-black.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FUssAroP6YdeM8bylh0WXn0yGyA23%2Fz0qw3JBOfERCegU59SR2%2F9a74b9b3-d556-41bf-8ea5-e6b048821204.png?alt=media&token=29ab61a7-ad40-4ccb-8979-a246567992a4","id":"9a74b9b3-d556-41bf-8ea5-e6b048821204","width":1920,"height":1080,"filename":"vision_pro-black3.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FUssAroP6YdeM8bylh0WXn0yGyA23%2Fz0qw3JBOfERCegU59SR2%2Fad05a025-648c-452a-8769-0b0a403eaca1.png?alt=media&token=616e1ebf-ee18-468e-b10c-31fc5b433482","id":"ad05a025-648c-452a-8769-0b0a403eaca1","width":1920,"height":1080,"filename":"vision_pro-black2.png","type":"image/png","caption":"","border":false}]}
```

3D + material + lighting + camera, designed by me in Blender.

Apple  Vision Pro Black concept

Open to hmi design, film editing, and sound design roles.