Art San Diego

Art San Diego

Product Design—Creative Web Dev in Philippines, He/Him

About

Hey, I’m Art.

UX Engineer from the Philippines 🇵🇭—I design dope user interfaces and build Framer websites.

With almost a decade of experience in Front-End Development, UI + UX design, and leading teams, I’ve grown this obsession with turning ideas into creative, functional digital experiences that actually make sense.

In 2024, I launched Simetri Studio to help startups, agencies, SaaS, and growing enterprises design thoughtful web & mobile experiences + build custom Framer websites that drive engagement & deliver results.

I’m always up for exciting projects—let’s build something awesome! 🚀

Projects

2024

My 2024 Wrapped—Exploring interactive Bento layout on Framer

2024

A curated library of design-consistent, pre-coded, and no-code components tailored for Framer projects. Framerist simplifies web development by providing ready-to-use, customizable assets that empower creators to focus on building interactive, high-performance websites without starting from scratch.

2024

Simetri Studio is a product design and creative web development partner for ambitious brands.

We help startups, agencies, SaaS companies, and growing enterprises craft intentional web & mobile experiences and build bespoke Framer websites.

Our mission is to create meaningful experiences & impactful visuals that connect, inspire, and tell a story.

Side Projects

2024

Reusable components that make diving into UI audits a breeze. Whether you're smoothing out the edges of existing designs or tackling a bigger audit project, this kit's got your back.

2023

Speed up your brand's vibe with this 3-Hour Brand Sprint template inspired by Miro & Jake Knapp's Brand Design Sprint

2023

This plugin simplifies your design workflow by generating useful pages and a customizable project cover with just one click!

Work Experience

2024 — Now
Philippines

Simetri Studio is a product design and creative web development partner for ambitious brands. We help startups, agencies, SaaS, and growing enterprises craft intentional web & mobile experiences and build bespoke Framer websites.

Our mission is to create meaningful experiences & impactful visuals that connect, inspire, and tell a story.

The Studio:
• Leading end-to-end design and development of bespoke web and mobile experiences for startups, SaaS, agencies, and enterprises.
• Designing high-fidelity landing pages and multi-page websites optimized for engagement and conversion across various industries.
• Building custom & scalable websites using Framer
• Manage client relationships and project scopes, ensuring on-time delivery and exceeding client expectations.
• Developing CRO and SEO strategies to drive user engagement, improve site performance, and increase conversions across web and mobile experiences.
• Provides post-launch support and growth strategies, helping clients continuously improve their digital presence.

Growing Communities with Simetri Studio:
• The Frame — where designers explore beyond design through shared insights on UI/UX, low-code, and generative AI
• Framer PH — helping Filipino designers and developers discover the power of Framer for creating interactive, high-performance websites.

2024 — Now

A design community dedicated to helping accelerate the next generation of designers with low-code and generative AI.

2024 — Now

Inspiring ambitious designers to go beyond design—mentoring them to embrace AI, adopt a builder’s mindset, and ship products that matter 🚀

Topics I cover with early-career designers & career shifters:
• Breaking into product design (UI, UX & Web)
• Leveraging low-code platforms like Framer for rapid web development
• Generative AI 101: A beginner’s guide for designers
• Launching your freelance design career
• Cultivating a builder’s mindset

2022 — 2024

Product Design:
• Designed 10 landing pages and multipage sites for diverse industries, including healthcare, transportation, WEB3, e-commerce, and enterprise.
• Designed UX flows and high-fidelity visuals for 3 mobile apps for non-profit, real estate, and healthcare industries
• Led the creation of UX flows and visuals for an enterprise mobile app, influencing the final product design.
• Played a key role in building Lesson Planner PH, designing the UX flow, modernizing visuals, and improving the overall user experience—earning positive feedback from product owners, project managers, and developers.

Web Development:
• Launched 3 websites using Webflow and contributed to a product showcase website revamp using Next.js.

Branding:
• Conducted a brand design sprint for Symph Startup Labs, helping shape its visual direction.
• Created 4 logos for various products: Spayce, Goodzilla, Symph Startup Labs, and Symph Webstudios.

AI & Automation:
• Built an AI-powered automated workflow (beta) using Airops, Figma API, and Notion, streamlining design feedback by automating responses to comments in Figma.

Community:
• Founded Designverse, a community for aspiring designers and interns at Symph.

2021 — 2021

• Conducted qualitative research that directly influenced key design decisions for an enhanced web & mobile e-commerce platform experience.
• Involved in UI & UX design planning for new features of the WEMU app (mobile + web)
• Designed mobile and web e-commerce components for the WEMU app
• Refactored and applied UI code improvements to 2+ websites for clients.

Designing the WEMU marketplace (mobile & web) required multiple ideation sessions to provide the most effective UX for users. Afterward, we created mockups and visuals in Adobe XD to prepare for developers and stakeholders.

2020 — 2021
Website Development & Design Consultant at Kestrel IMC Corp.

• Helped the company launch 5+ startup projects and 2 websites for Major clients
• Led UI development and product management of 2 Major clients for over 12 months
• Co-managed 15+ projects for clients, delegated tasks to the development team, and contributed heavily to the design team as a web design consultant
• Developed an automation tool for the developers to make creating headless CMS using WordPress & Next JS easy

2019 — 2020
Senior Creative Front-End Web Developer at Kestrel IMC Corp.

• Led a 4-person development team in the successful UI development and project management of 10+ client projects. This leadership resulted in increased client satisfaction.
• Spearheaded the design & front-end development of a complex web app, enabling the client to have a user-centric platform that manages hundreds of records.
• Introduced these design tools & web technologies to the design & development team: Figma, React JS, Next JS, and GraphQL. Effectively making the Design & Development team more engaged & collaborative in projects.
• Three websites I developed received outstanding client feedback and earned prestigious awards for three consecutive years since 2018:
— 55th Anvil Award (insularlife.com.ph/news/inlife-wi…)
— 17th PH Quill Awards: Communication for the Web
— 53rd Anvil Award (insularlife.com.ph/news/insular-l…)

2017 — 2018
Jr. Front-End Web Developer at Kestrel IMC Corp.

• Developed engaging, responsive, and intentional UI for 5+ CMS-based website projects, potentially contributing to increased client retention, acquisition, and sales.
• Developed a Front-End boilerplate generator tool that 2x the development of CMS-based websites resulting in higher productivity of the development team.

Awards

2024

Honored among the "PH100: 100 Brightest minds in the Philippines" for exceptional achievements - 2024

2024

Achieved multiple awards from CSSDA
- Special Kudos
- Best in UI Design
- Best in UX Design
- Best in Innovation

Certifications

2024
Webflow Certifications from Webflow

Passed Webflow Partner Certification Exam

2024
Figma to Lottie Course from LottieFiles
2024
DSU Certificate from Design System University

Speaking

2025
Workshop Facilitator at University of Rizal System

Introducing UI/UX Design and Framer to IT and IS students of all levels at URS Binangonan Campus.

2024
Career Growth with Low-Code & AI at CebUXD

Sharing my insights on the importance of a builder mindset for designers 🧠

2024
Simplifying Low-Code Development with Framer at The Frame Community Kickoff

I introduced Framer to over 85 participants at our community launch event

2023
Intersection of UX Design and Generative AI at Google Developer Student Clubs CIT-U
Philippines

Shared my insights on UX and AI at GDSC CIT-U, delving into the intersection of user experience design and generative AI

2022
Design IT: Making the World a More User-Friendly Place at University of Santo Tomas
Philippines

A talk about UI / UX best practices (when and why to break them) organized by the student body of UST

2022
Resurgence of Individuals for Work and Startups at University of Santo Tomas
Philippines

I talked about my experience as a former dev, freelancer, and designer. Shared some of my thoughts on the current economic employment status and how we can contribute to the creative industry.

2021
Modern Front-End Dev Roadmap & UI/UX Design Concepts: Preparation for the competitive creative industry at Mapúa University
Philippines

Education

2012 — 2016
Bachelor of Science in Information Technology at University of Rizal System
Philippines

Awards:
• Best Software Developmental Study — Given to the winner of the Annual Research Congress
• Service Award — Given to students who actively participated in academic activities & maintained an outstanding grade throughout the collegiate years

Contact

Website
LinkedIn