About
Senior Designer with over five years of experience specializing in developing strategic visual identity systems and bespoke marketing campaigns for small to large mission-driven brands.
Work Experience
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Engaged cross-functionally with Strategy and Copy to establish the groundwork for brands through the development of visual identities, brand guidelines, and comprehensive collateral packages in line with scope.
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Worked with Account Managers to execute multiple projects simultaneously, ensuring seamless and timely completion.
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Prepared and reviewed mechanicals prior to production handoff.
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Collaborated with interior teams to develop environmental signage ranging from wayfinding, menu boards, to OOH.
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Art directed stock photography packages for
pre-launch applications. -
Wireframed, designed websites, and oversaw development leading up to launch to ensure the finished product reflected
the approved design. -
Delivered marketing e-mail templates and digital banner ads
for residential clients. -
Concepted packaging and custom dielines for F&B clientele.
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Streamlined internal processes through the development of presentation templates, implemented file naming conventions, and restructured the server.
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Supported recruitment efforts through the construction of hiring material, engaged in the onboarding process, and oversaw project kickoffs for ongoing accounts.
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Expanded the studio’s digital initiative through the integration
of storyboarded 2D motion graphics assets implemented
across case studies and social channels.
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Worked on Google and Qualcomm accounts to prepare hero
art for publishing platforms. -
Prepared YouTube marketing presentation templates.
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Produced social content and concepted a seeding kit for
Good Science Beauty.
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Shot, styled, retouched, and art-directed product photography.
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Designed visually engaging content for external announcements, updates, and presentations in line with the brand ethos for high levels of information retention.
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Maintained consistency across all internal communication
and external touchpoints to ensure brand excellence. -
Partnered with Marketing, Copy, Development, and
Sales to execute a product campaign. -
Redesigned and assisted in the relaunch of their
e-commerce site. -
Created email templates for the quarterly newsletter.
Conceptualized a full brand package for M3 software encompassing brand strategy, a visual system for the product line, and interface design for the online training platform.
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Developed branding, high-fidelity wireframes, and interface
for a podcast platform. -
Produced digital prototypes for mobile applications.