Projects
I was tasked with creating a brand identity for Sondor, a digital community focused on providing support and connection. Recognizing the importance of mental health and well-being, Sondor sought a brand that would foster a sense of belonging and empathy.
The brand identity I developed reflects the platform's nurturing nature and commitment to connecting individuals with compassionate guides. Sondor aims to create a safe and supportive online space where users can find solace and support.
Hostel Studio is a pioneering digital platform that redefines creative collaboration, offering a unique virtual residency for graphic designers, brand strategists, and art directors.
BARE, the brainchild of Alex Harper, a renowned tattoo artist and minimalist art aficionado. Born in the vibrant streets of New York, BARE is more than a tattoo salon; it's a movement. It's where minimalism meets the art of tattooing, creating pieces that speak volumes in whispers.
2023 in '36 Days of Type' has been exceptionally rewarding. My work was not only a personal exploration but also gained recognition, being featured twice on the official 36 Days of Type Instagram account.
Alto: a dynamic project management platform where simplicity meets functionality. Designed with a focus on adaptability and user-centricity, Alto offers a modular approach to project management.
In collaboration with the talented Arno Lim from Antwerp, we've crafted the unique brand identity for LIM Studio. Inspired by a striking feature in Arno's studio – perforated sheets – this design symbolizes the fusion of precision and creativity, central to the studio's innovative approach to bio-design.
Clearco (previously ClearBanc) is the largest ecommerce investor in the world. The creative direction pays homage to ClearBanc’s original branding that eluded to perforation, transparency, clartity, and builds onto this brand equity by flipping the switch, placing founders on the stage, shining the brightest lights onto them. As heros. As role models. As stars. Clearco is the evolution of all the data, all of the fundrasing, all of the knowledge, and all of the founder relationships ClearBanc have built.
Fungi Education, an educational platform where the mysteries of fungi come to life. Tasked with creating an identity for this unique venture, I embraced the challenge with a clear vision: to distill the brand to its essence and highlight its distinctiveness. The journey led to a meticulously crafted logo, embodying the intricate beauty of fungi and the essence of the educational platform.
morn. a mindfulness app designed to transform your mornings. In creating Morn., I embraced a dual role: developing the app and crafting its distinct brand identity. Our aim was simplicity and serenity, mirroring the essence of mindfulness. The app's minimalist design promotes a clutter-free, calming experience, offering a peaceful start to each day.
Brand identity of Ukraine's premier Patlazhan Clinic, where plastic surgery meets precision and artistry. Tasked with conveying the delicacy of surgical procedures, I approached the brand identity with the precision of a surgeon. A notable challenge was the clinic's wordmark, where the 'L' and 'A' disrupted the visual balance. With a 'surgical' intervention, I redefined these letters, enhancing harmony and elegance. This meticulous approach extended to packaging and marketing materials, reflecting the clinic's commitment to professionalism and excellence.
Lake Finance, a pioneering fintech startup reshaping the crypto world with a unique AI algorithm for dynamic portfolio rebalancing. Our collaboration has been instrumental in crafting a brand that mirrors this innovative technology and its revolutionary impact on finance. Together, we're positioning Lake Finance at the forefront of AI-driven cryptocurrency management, leading the charge towards a smarter financial future.
Work Experience
Open Form is a studio dedicated to crafting bespoke solutions through a process rooted in curiosity, openness, and respect. Recognizing the unique nature of each project, we embrace a flexible framework to tailor our approach to your specific needs. Our space is a living invitation to collaborate, innovate, and build enduring partnerships.
Arx Projects is a Toronto-based agency dedicated to constructing enduring digital identities. We specialize in crafting distinctive brands from inception and revitalizing established ones. Our mission is to design timeless brand experiences that empower clients to command a strong digital presence and forge meaningful connections with their audience.
As a team leader, spearheaded numerous projects that not only contributed to heightened recognition in the fintech space but also led to a substantial increase in ROI. Played a pivotal role in the successful rebranding initiative, which transformed ClearBanc into Clearco, and contributed to a diverse range of creative projects, encompassing digital advertisements, social media animations, and informative explainer videos.
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Assisted the Creative Director on developing and producing display graphics, event brochures, social media graphics for CIFAR’s brand revamp.
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Conceptualized and implemented a dynamic way of communicating visual storytelling through animated graphics.
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Developed presentations for a variety of settings.
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Effectively translated subject matter into the concrete design for e-blasts, web materials and print collateral.
Contributing to a wide array of freelance and contract projects. My focus primarily revolved around branding initiatives within the cultural, healthcare, and various other sectors. Notable responsibilities included the creation of compelling logo designs, dynamic animations, as well as the development of print collateral and editorial designs.
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Brainstormed, conceptualized and executed a strong brand aligned with strategy and visual identity.
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Designed lake.finance website, mobile app UI / UX and social media assets in static and motion applications.
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Worked closely with founders and in-house design team on negotiating and executing design projects for numerous clients from around the globe.