
About
I'm Marta, a design aficionado with a twist.
With diverse experience in design and a special bond with snacks 🎨🥨
Work Experience
As a product designer at Treatwell, the #1 booking platform for beauty appointments in Europe, I am actively involved in the design process, from ideation to crafting user flows and prototypes.
As a founding team member of Babaco Market, Italy's pioneering anti-waste e-grocery, I played a pivotal role in both strategic and operational aspects of the business.
Working closely with passionate colleagues, we aimed to tackle the issue of food waste through a subscription-based service that conveniently delivered Italian products to consumers' homes.
As the sole designer on the team, my responsibilities encompassed user experience, B2C product development, product marketing activities, visual identity, and providing support to the marketing team.
At Robilant Associati, a Brand and Packaging Design Agency, I actively contributed to creative concept design, packaging design, and the development of visual identities.
One of my key responsibilities involved creating custom illustrations specifically tailored to each project's needs, ensuring a unique and visually captivating result.
I actively participated in training sessions focused on packaging design and branding, allowing me to enhance my skills and expertise in these areas.
Education
- Design thinking
- User research
- Costumer journey
- Principles of IxD
- UI Design
- Prototyping and testing (Axure, InVision)
- Printmaking
- Illustration
- Typography
- Art Publishing
- Photography
- Printmaking
- 2D animation with traditional technique