Orchestrated the integration of empirical evidence and ongoing research into diverse features, ensuring internal design/FED parity and effectively catering to the needs of our target audience.

Key Achievements:

• Enhanced Existing Initiatives: Leveraged secondary research to build upon and improve existing design projects.

• Built Strategic Relationships: Developed key relationships within the organisation to gain quick access to essential requirements, accelerating project timelines.

• Designed Advanced Interface: Created a multilevel permissions manager interface, improving user control and security for enterprise clients.

• Improved Component Flexibility: Increased the flexibility of existing components, reducing the time needed for design iterations.

Played a key role in supporting a range of eLearning projects by introducing flexible and reusable design assets. This initiative, realised through my work with Adobe XD, significantly improved efficiency and ensured consistency across projects.

During my tenure at Somar, I have had the privilege of contributing to and leading design work on several impactful agency projects. A notable achievement was identifying the need for and spearheading the transfer of extensive style and component libraries from Sketch and InVision to Figma. This strategic decision was well-timed with Figma's subsequent rise in popularity and the gradual phase-out of InVision.

Key Results:

• Streamlined Design Processes: Successfully consolidated and transferred design assets to Figma, enhancing workflow efficiency for multiple clients, including Metlink, Health Promotion Agency and Cancer Society New Zealand.

• Impactful Project Work: Contributed to projects that demonstrated the agency's capabilities and made a significant real-world impact, including the development of a website aimed at combating prejudice and discrimination against people experiencing mental distress across New Zealand.

• Support and Performance Enhancement: Assisted in presentations to secure the Red Cross account, leading to improved performance in donations, memberships, and course sales.

Streamlining bespoke content creation by implementing localized solutions and promoting them within the team.

Training the South Africa-based team to adeptly use the new framework.

Designing user interfaces and prototypes that align with client needs for both unique learning solutions and management systems.

Ensuring top-notch designs that are on-brand, within budget, technically viable, and compliant with usability and accessibility standards, while being ready for team production.

Leading proposal solutions, recommending approaches, and estimating for sales and production teams.

Crafting art directions for bids, maintaining high standards within agreed budgets and objectives, and ensuring technical feasibility within existing frameworks.

During my time at the Postr startup, I lead the UX/UI effort, ensuring seamless collaboration with the business and development teams while maintaining ongoing support. My role encompassed continuous enhancement and upkeep of the Postr mobile products. Additionally, I took charge of recruiting and nurturing the growth of the design team.

I was responsible for producing customer-facing materials, which included crafting assets for Google Play, promotional videos, and images.

I also undertook graphic design responsibilities that contributed to business development efforts. This ranged from crafting compelling sales presentations to creating comprehensive onboarding and technical documentation.

I played a pivotal role in shaping the Postr brand and its digital presence, covering aspects like the blog, website, social media platforms, newsletters, and other related content.